HF Markets’ Alex Stefanidis Discusses FMAS:24 and the Potential in Africa

The Finance Magnates Africa Summit (FMAS:24) will be here in less than two weeks. Ahead of the event, FM spoke with Alex Stefanidis, Senior Business Development Executive at HF Markets. In this full length interview he gives his take on the upcoming event as well as the current playing field in Africa and HF Markets’ prospects in the region.

Are you excited for FMAS:24 and how do you feel your company can directly benefit from attending an event such as this in Africa?

As a Representative of HFM in South Africa, I am incredibly excited for FMAS:24. This event presents a unique opportunity for our company to connect with industry leaders, traders, and partners in the African market.

We believe that attending an event of this caliber allows us to showcase our commitment to empowering traders, offering innovative solutions, and providing unparalleled support to our clients. By participating in FMAS:24, we aim to strengthen our presence in Africa, forge new partnerships, and explore growth opportunities in the region.

FMAS is returning to Sandton City for its second year. What are you hoping to see or get out of this year’s event?

FMAS returning to Sandton City for its second year is a testament to the success and significance of this event. This year, we are eager to build upon the momentum of our participation in FMAS:23 and further solidify our position as a leading broker in the African market.

We anticipate engaging with a diverse range of participants, attending insightful sessions, and fostering meaningful connections that drive mutual success. We look forward to leveraging the platform provided by FMAS:24 to showcase our latest offerings, share industry insights, and demonstrate our commitment to excellence in the financial services sector.

Many brokers and brands have made the move to Africa amid the continent’s hype, size, and overall potential. Does this perspective align with your company’s goals in 2024 or beyond and is this excitement warranted?

At HFM, we recognise the immense potential and growth opportunities that the African market presents. As part of our long-term strategy, expanding our presence in Africa aligns perfectly with our company's goals for 2024 and beyond. We are committed to serving the needs of traders across the continent by offering cutting-edge technology, comprehensive education, and personalised support.

The excitement surrounding Africa's growth trajectory is indeed warranted, and we are enthusiastic about contributing to and benefiting from this dynamic market landscape.

FMAS:24 will be drawing the biggest brands as well as regional and local providers across multiple industries. How does your company plan to stand out in the crowd this year?

To stand out in the crowd at FMAS:24, HFM plans to leverage our unique strengths and value propositions. We differentiate ourselves through our unwavering commitment to exceptional customer service, comprehensive education, and our client-centric approach.

Our goal is to showcase our innovative trading tools, highlight our dedication to empowering traders to have a profitable trading journey, and demonstrate our ability to deliver results. Through engaging presentations, interactive demonstrations, and personalised interactions, we aim to leave a lasting impression and solidify our position as a trusted partner in the financial services industry. In addition, we have a few very special surprises, gifts and business opportunities to participants of FMAS:24 that will visit us on our booth (booth 28)!

The retail industry continues to see sweeping changes, necessitating different strategies to chart a course forward. Given this uncertainty, how is your company built to navigate any industry headwinds in 2024 or what techniques do you feel are the most important looking ahead?

The retail industry is indeed experiencing significant changes, and adaptability is key to navigating these challenges. At HFM, we are well-equipped to navigate industry headwinds by staying agile, responsive, and focused on meeting the evolving needs of our clients. We continuously invest in technology, research, and talent to stay ahead of the curve and anticipate market trends.

Additionally, we prioritise transparency, integrity, and compliance in all our operations, ensuring that we maintain trust and credibility with our clients. Looking ahead, we believe that a combination of innovation, adaptability, and client-centricity will be crucial in charting a successful course forward in 2024 and beyond.