IronFX’s Lampros Savva Talks African Market Potential Ahead of FMAS:24

Ahead of next week’s Finance Magnates Africa Summit (FMAS:24), FM spoke with Lampros Savva, Head of Business Development at IronFX.

Are you excited for FMAS:24 and how do you feel your company can directly benefit from attending an event such as this in Africa?

Absolutely! Our company sees enormous potential in attending such events in Africa. In addition to providing us with invaluable networking opportunities, we also gain strategic insights into emerging market trends in the region. Additionally, we get to present our solutions to a broader audience, expanding our market reach, introduce our team to prospective IronFX traders, and establish key partnerships.

FMAS is returning to Sandton City for its second year. What are you hoping to see or get out of this year’s event?

We are particularly keen to experience the growth and evolution of FMAS this year. In particular, we are eager to learn more about the global trends impacting the African continent and investment opportunities specific to the region. We expect to gain valuable feedback to drive our business strategies forward in this market.

Many brokers and brands have made the move to Africa amid the continent’s hype, size, and overall potential. Does this perspective align with your company’s goals in 2024 or beyond and is this excitement warranted?

The move of brokers and brands to Africa aligns perfectly with our company's current goals. We recognise the tremendous potential of the African market and are committed to leveraging this momentum to expand our presence and create sustainable value for our stakeholders.

FMAS:24 will be drawing the biggest brands as well as regional and local providers across multiple industries. How does your company plan to stand out in the crowd this year?

To stand out at this year’s FMAS:24, our goal is to showcase our exceptional product offering to prospective clients and partners, and to highlight the qualities that have positioned us as an award-winning global brand. This includes our advanced trading platforms like the MT4, TradeCopier, and the IFX Mobile Trading app. Furthermore, we will also share more information about Trading Central, IronFX’s independent and leading research analysis tool that uses automated AI analytics, clear user interfaces and registered investment expertise to provide traders with knowledge and expertise to make informed trading decisions.

Moreover, we will introduce the IronFX Academy, an incredible online educational platform that offers a wide range of learning resources, suitable for both beginner and advanced traders. This platform truly sets us apart from our competitors, providing a toolkit designed by expert analysts and researchers to help traders achieve success in the financial markets.

The retail industry continues to see sweeping changes, necessitating different strategies to chart a course forward. Given this uncertainty, how is your company built to navigate any industry headwinds in 2024 or what techniques do you feel are the most important looking ahead?

Our company is built to adapt and thrive by prioritising agility, digital transformation, and customer centricity in our business strategy. We leverage data analytics and remain updated on the newest market trends to maintain a leading edge and meet the shifting demands of our growing customer base. We also continue to establish strategic partnerships to successfully navigate change and remain resilient. The forex market is a dynamic industry that is constantly evolving.

To adapt, we intend to remain technologically advanced and competitive in terms of pricing and trading resources. Moreso, for us our customers’ needs come first. As such, we will continue to prioritise the protection of their data and privacy, ensuring transparency, and providing all the tools and services they need to excel in the markets. Another priority, and one that we feel extremely proud of, is maintaining our extensive library of educational resources and market news accessible to our traders through our Academy and Blog. Furthermore, we want to offer our customers a seamless and personalised experience across all digital channels, whether these are our mobile apps or social media.

While we remain committed to technological advances and follow the latest trends in machine learning, the human side of the business and keeping our customers happy will continue to be our guiding principle as we face the challenges ahead.