Amid the uncertainty, 80% of UK retail investors value managing their investments for market agility.
81% prioritize seeking expert advice, indicating a shift towards traditional financial guidance.
A shift among UK retail investors towards traditional
sources of financial advice has been unveiled in a recent study. The latest
"Investment Forces" research, conducted by Charles Schwab UK,
underscores this trend, revealing that nearly six in 10 (58%) of these
investors now seek guidance from financial advisers and professional fund
managers. This marks a notable departure from the previous inclination towards
seeking advice from celebrities and social media-based 'Finfluencers'.
Investors Seek Reliable Guidance
As per the findings, 52% of investors refer to
investment-related financial press before making changes to their portfolios, signalling
a return to more established channels of information dissemination. This
resurgence in reliance on traditional sources of financial advice comes amidst
a backdrop of macroeconomic uncertainty and market volatility.
The report indicates that 80% of UK retail investors
increasingly recognize the importance of managing their own investments
directly to capitalize on fast market movements. However, a staggering 87% also
acknowledge a deficiency in their financial knowledge to effectively navigate
the current investment landscape. This acknowledgment of their limitations has
prompted investors to seek out expert guidance to optimize their investment
strategies.
A significant generational shift is observed, particularly
among Gen X and Millennials, who historically exhibited a penchant for seeking
advice from 'Finfluencers'. Since the end of 2021, the influence of social
media influencers specializing in finance has seen a decline of 13% among Gen Z
(from 50% to 37%) and 10% among Millennials (from 52% to 42%). Similarly,
celebrities discussing their investments have witnessed a decrease in influence
by 19% among Millennials (from 51% to 32%) and 10% among Gen Z (from 45% to
35%) during the same period.
In contrast, the majority (81%) of investors across all
generations now deem it crucial to seek expert advice on their investment
strategies, indicating a growing preference for reliability and expertise over
influencer-driven recommendations.
Shift in Investor Behaviour
The study underscores a notable shift in investor behaviour,
with a return to traditional financial advice channels fuelled by a desire for
expertise and credibility in navigating the complexities of the current
investment landscape. As market dynamics continue to evolve, investors appear
to be prioritizing informed decision-making guided by seasoned professionals
over the allure of social media influencers and celebrity endorsements.
Richard Flynn, UK Managing Director at Charles Schwab, said:
“The current macroeconomic climate continues to shape the attitudes and
behaviours of retail investors in the UK. Since we began this study at the end
of 2021, domestic and international markets have experienced varying levels of
volatility and uncertainty. It is therefore reassuring to see a rising – and
notable – number of investors proactively seeking professional advice in order
to make the most of their investments.”
A shift among UK retail investors towards traditional
sources of financial advice has been unveiled in a recent study. The latest
"Investment Forces" research, conducted by Charles Schwab UK,
underscores this trend, revealing that nearly six in 10 (58%) of these
investors now seek guidance from financial advisers and professional fund
managers. This marks a notable departure from the previous inclination towards
seeking advice from celebrities and social media-based 'Finfluencers'.
Investors Seek Reliable Guidance
As per the findings, 52% of investors refer to
investment-related financial press before making changes to their portfolios, signalling
a return to more established channels of information dissemination. This
resurgence in reliance on traditional sources of financial advice comes amidst
a backdrop of macroeconomic uncertainty and market volatility.
The report indicates that 80% of UK retail investors
increasingly recognize the importance of managing their own investments
directly to capitalize on fast market movements. However, a staggering 87% also
acknowledge a deficiency in their financial knowledge to effectively navigate
the current investment landscape. This acknowledgment of their limitations has
prompted investors to seek out expert guidance to optimize their investment
strategies.
A significant generational shift is observed, particularly
among Gen X and Millennials, who historically exhibited a penchant for seeking
advice from 'Finfluencers'. Since the end of 2021, the influence of social
media influencers specializing in finance has seen a decline of 13% among Gen Z
(from 50% to 37%) and 10% among Millennials (from 52% to 42%). Similarly,
celebrities discussing their investments have witnessed a decrease in influence
by 19% among Millennials (from 51% to 32%) and 10% among Gen Z (from 45% to
35%) during the same period.
In contrast, the majority (81%) of investors across all
generations now deem it crucial to seek expert advice on their investment
strategies, indicating a growing preference for reliability and expertise over
influencer-driven recommendations.
Shift in Investor Behaviour
The study underscores a notable shift in investor behaviour,
with a return to traditional financial advice channels fuelled by a desire for
expertise and credibility in navigating the complexities of the current
investment landscape. As market dynamics continue to evolve, investors appear
to be prioritizing informed decision-making guided by seasoned professionals
over the allure of social media influencers and celebrity endorsements.
Richard Flynn, UK Managing Director at Charles Schwab, said:
“The current macroeconomic climate continues to shape the attitudes and
behaviours of retail investors in the UK. Since we began this study at the end
of 2021, domestic and international markets have experienced varying levels of
volatility and uncertainty. It is therefore reassuring to see a rising – and
notable – number of investors proactively seeking professional advice in order
to make the most of their investments.”
CFDs Traders on Now-Closed USG, TradeFred, and EuropeFX Lost US$51.7 Million
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Executive Interview with Elina Pedersen | Your Bourse | FMLS:24
Executive Interview with Elina Pedersen, Chief Revenue Officer at Your Bourse at the Finance Magnates London Summit 2024
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Executive Interview with Elina Pedersen, Chief Revenue Officer at Your Bourse at the Finance Magnates London Summit 2024
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Executive Interview with Rauan Khassan | TradingView | FMLS:24
Executive Interview with Rauan Khassan | TradingView | FMLS:24
Executive Interview with Rauan Khassan from TradingView at the Finance Magnates London Summit 2024
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Executive Interview with Rauan Khassan from TradingView at the Finance Magnates London Summit 2024
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Executive Interview with Nadia Edwards-Dashti | Harrington Star | FMLS:24
Executive Interview with Nadia Edwards-Dashti | Harrington Star | FMLS:24
Fintech Talent in the UK: The Human Factor Driving Industry Change 🌟
What does it take to attract, retain, and upskill the best fintech talent in today’s rapidly evolving UK market? In this engaging interview, Nadia Edwards-Dashti, Chief Customer Officer at Harrington Star, explores the future of talent recruitment, the rise of sales roles, and how AI is reshaping the industry—without replacing the human touch.
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Fintech Talent in the UK: The Human Factor Driving Industry Change 🌟
What does it take to attract, retain, and upskill the best fintech talent in today’s rapidly evolving UK market? In this engaging interview, Nadia Edwards-Dashti, Chief Customer Officer at Harrington Star, explores the future of talent recruitment, the rise of sales roles, and how AI is reshaping the industry—without replacing the human touch.
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Executive Interview with Roberto Politano | Finnovate Finance | FMLS:24
Executive Interview with Roberto Politano | Finnovate Finance | FMLS:24
Executive Interview with Roberto Politano from Finnovate Finance at the Finance Magnates London Summit 2024
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Executive Interview with Roberto Politano from Finnovate Finance at the Finance Magnates London Summit 2024
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