Acuity Trading, a provider of AI data-driven trading tools, and FXBackOffice, which offers forex CRM, today (Wednesday) announced a strategic partnership by merging their offering. The companies aim to enhance user experience and provide additional support to the business operations.

A Strategic B2B Partnership

"Our partnership with FXBackOffice is a strategic alignment of vision and expertise," said Andrew Lane, the CEO of Acuity Trading.

"Our suite of tools, when embedded into the FXBackOffice platform, will enable brokers to drive user engagement, acquisition, and retention metrics more efficiently than ever before. We are excited about this synergy and the value it will bring to our shared clientele."

Both Acuity and FXBackOffice are contributing their unique expertise to the partnership. In the official announcement, the companies highlighted that their collaboration would benefit brokers of all sizes in accessing and analyzing market data.

More specifically, the partnership aims to cater to FXBackOffices' existing client base and new brokers across several jurisdictions.

Bringing AI to Trading

Established in 2013 and headquartered in London, Acuity extracts and analyzes rich sentiment data from global news sources using proprietary technology to provide market insights. It uses sophisticated Machine Learning and Natural Language Processing technology to provide market signals. Additionally, it acquired the research firm Signal Centre and opened an R&D center in Barcelona, Spain.

"By bringing together Acuity's tools, such as Signal Centre, AssetIQ, NewsIQ, and dynamic emails, with our CRM systems capabilities and delivery methods via our client and partner areas – there is no faster or better way to reach the end client for a broker," said Dmitriy Petrenko, the Managing Director of FXBackOffice.

"Combine the above with BISET compliance, integrated live chat, KYC, VOIP, PSP solutions, and seven different platform integrations – our brokers get a full suite of cutting-edge trading tools and unrivaled technology. We are happy to add yet another significant and useful tool to our offering for brokers."

Acuity also offers services and solutions to several well-known brands in the trading industry, including ThinkMarkets, Blackbull Markets, and many more.