During the Finance Magnates London Summit (FMLS:23), a new multi-asset brokerage platform was unveiled at an exclusive fireside chat with Brendan Callan, the CEO of Stratos Group, and Matt Barrett, the CEO and Co-Founder of Adaptive Financial Consulting.
Dubbed Tradu, this platform aims to transform the trading landscape, offering a seamless experience for active investors. As the duo delved into an insightful conversation, a bold vision for the future of multi-asset trading unfolded.
Multi-asset Trading for Active Investors
Under Stratos Group, Tradu aims to address the complexities of multi-asset trading with a user-centric approach. According to Callan, Tradu aims to be the finance super app for active investors, combining simplicity, sophistication, and a focus on empowering users.
Callan kicked off the discussion by revealing the aspects of Tradu, a result of two years of collaboration with Barrett's team at Adaptive Financial Consulting.
He mentioned: "Tradu will have FX and CFDs, it will also have listed equities trading, it will have a spot crypto exchange inside the portal, and it will have an e-wallet solution."
With a diverse range of offerings, including FX, CFDs, equities, spot crypto exchange, and an e-wallet solution, Tradu is poised to cater to the diverse needs of the modern investor, Callan explained.
The Market Opportunity and Tradu’s Positioning
Callan highlighted the market gap Tradu aims to fill. Existing multi-asset trading options either involve managing numerous accounts across different brokers or dealing with convoluted interfaces.
However, Tradu seeks to streamline this by providing a unified portal with separate sub-accounts, offering a best-in-class experience for each asset class. Callan stated: "Tradu way is one firm, obviously one app, one login, but you get access to a portal, and then you click into each of these sub-accounts."
Additionally, the presentation highlighted Tradu's approach to multi-asset trading and the importance of regulatory compliance and technological sophistication in the crypto space.
Barrett emphasized that Tradu isn't just a new venture; it's built on the foundation of over 20 years of trading technology expertise. Stratos Group's experience in serving FX traders, known for their high expectations, positions Tradu to meet the needs of active investors seeking sophisticated trading tools.
Empowering Investors beyond Gamification
In an era where gamification is prevalent in trading apps, Callan emphasized Tradu's commitment to steering clear of such tactics. The platform's focus is empowering the active investor rather than creating a gamified user experience. He said: "We consider FX traders to be kind of the super users of trading technology."
Besides that, Callan and Barrett discussed the strategic decision to build rather than buy technology. The partnership with Adaptive Financial Consulting, known for its expertise in building trading technology, aligns with Tradu's commitment to maintaining core expertise while enhancing the platform with third-party partnerships.
Callan said: "Stratos group has been building trading technology for over 20 years and obviously has somewhat of a biased opinion here, but I certainly consider FX traders to be super users of trading technology."
Navigating the Future: Cloud Migration and Liquidity
The conversation delved into the emerging technologies in the industry cloud migration and the future of liquidity. While embracing the cloud for scalability and adaptability, Callan explained certain aspects like price formation in Tradu. The discussion highlighted the ongoing shift and the potential impact on the retail trading space.
"The cloud is rightly the way forward, is the solution, it is ultimately scalable, it is secure, it's adaptable, it's flexible," Callan mentioned.
Additionally, the chat highlighted artificial intelligence (AI) technology. Callan mentioned: "With AI, there's going to be an unforeseeable amount of demand and interest in highly sophisticated trading tools."
Challenges Faced by Brokers
Barrett shared insights into the challenges faced by brokers in deploying new functionalities. The discussion touched on the gap between technological capability and brokers' ability to implement changes, emphasizing the need for agility in a rapidly evolving market.
A member of the audience asked for more details about Tradu's crypto offerings, prompting Callan to elaborate on the platform's plans for crypto CFDs and spot exchange. The discussion transitioned to the evolving landscape of regulation and stability in the crypto market.
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