Two companies associated with the CFD industry have decided to enter the dynamically developing prop trading sector more strongly. Brokeree Solutions, an international technology provider for brokerage firms, has announced its integration with AltimaCRM, a customer relationship management (CRM) system developed by Intivion Technologies.

Brokeree Aims to Streamline Prop Trading for Brokers

This partnership is designed to facilitate prop trading services by combining the functionalities of both platforms. It enables brokers and traders' funding firms to manage the entire customer journey, from registration to scaling up trading operations.

Victor Ivanov, the EMEA Regional Head of Business Development at Brokeree Solutions, noted the partnership as a step forward in providing brokers and traders' funding firms with a comprehensive platform for launching prop trading services.

“Now they may access both AltimaCRM and Brokeree’s Prop Pulse system within a single portal,” he commented. “This deep integration presents brokers with a streamlined approach, complementing Prop Pulse’s account management efficiency with the capabilities of Intivion’s AltimaCRM.”

AltimaCRM, developed by Intivion Technologies in 2006, offers a tailored CRM solution for FX brokers, emphasizing lead conversion and operational efficiency. On the other side, Brokeree’s Prop Pulse introduces a new platform that addresses the account management needs of brokers interested in prop trading, featuring customizable multi-step challenges for trader evaluation.

The integration allows for the Prop Pulse system's features to be managed within the AltimaCRM interface, streamlining brokers' operations by providing a unified system for tracking challenges and trader performance. By consolidating system management into a single interface, this move is expected to enhance brokerage teams' user experience.

Brokeree’s Prop Pulse Going Places

Brokeree introduced Prop Pulse at the beginning of January and has enjoyed considerable popularity since then. The prop trading industry, on the other hand, has faced criticism and controversy due to the lack of licenses and is facing issues after MetaQuotes suspended cooperation.

On the other hand, it attracts many users and new companies that want to make their mark in this business. Prop Pulse has helped by offering features that include easy onboarding of new clients, creating customizable evaluation challenges, setting up multiple trading objectives and risk thresholds, monitoring trader performance, and receiving alerts.

This web solution can integrate with existing trading platforms like MetaTrader 4 and 5, providing dashboards to track trader metrics at various stages, from registration to funding accounts.

Brokeree Solutions Expands Its Reach

In a move during October 2023, Brokeree Solutions expanded its technology offerings by integrating its leading liquidity management tool, the Liquidity Bridge, with the cTrader platform developed by Spotware Systems. Marking the first collaboration between Brokeree and Spotware, this integration grants access to Brokeree’s advanced liquidity enhancement technology for over 100 global brokers and 4 million traders using cTrader.

Furthering its commitment to growth, Brokeree Solutions announced the inauguration of a new office in Cyprus. This strategic move aims to leverage Cyprus's rich financial infrastructure and its conducive business environment, positioning Brokeree closer to key market players and clients in the region.

In another development, Brokeree announced the integration of its Liquidity Bridge with the liquidity services provided by Advance Markets. This partnership extends the reach of Brokeree's liquidity management solutions to brokers utilizing MetaTrader 4, MetaTrader 5, and DXtrade platforms.