Telling IPO documents of IronFX show an attempt at a new business model that initially generated huge trading volumes… what went wrong?
Few industry insiders have remained unfamiliar with the story of IronFX. The Cyprus headquartered brokerage has been making headlines as its operations were impacted by complaints from Chinese IBs. The firm's Chinese offices were stormed by angry clients demanding their withdrawals back in the beginning of 2015.
Subsequent reports from additional clients with pending withdrawal requests have also been circulating around the web. The company, however, claims that it has been conducting business in line with its terms and conditions, maintaining that the clients are responsible for any misconduct by themselves not adhering to these terms and conditions.
IronFX has repeatedly stated that the company is experiencing ongoing issues with a group of traders who have been abusing its promotions system. Regarding clients with pending withdrawals, they claim to be innocent of any wrongdoing, even reporting instances where some customers claim unsettled withdrawal requests immediately after depositing their funds.
It would be most enlightening to discover what really happened to this company, whose reputation has suffered greatly as a consequence of critical web reviews and the complaints launched by CySEC and the Cypriot Financial Ombudsman.
Some internal IPO documents which were obtained by Finance Magnates have shed some light on the situation.
The IronFX Business Model
Back in 2010, when the company started its operations, the firm chose a different approach than most market players at the time. With an extensive team of “account managers”, the brokerage relied upon developing a strong relationship with its clients, which in theory should have resulted in higher deposit rates.
At the same time, the firm picked a market maker model of operation allowing it to capture a bigger part of the revenue than any agency broker would be able to book. With the trades starting to flow into the retail foreign exchange market, the approach initially worked quite well for the company.
Aided by the opening of multiple company offices across the globe, IronFX managed to achieve enviable growth figures. Internal IPO documents which were obtained by Finance Magnates showed that at its peak in the third-quarter of 2014, the company’s turnover totaled over $770 billion.
Note that the trading volumes shown below were generated with 1:500 leverage and with bonuses of up to 100 percent on top of the original deposit of the client. With the considerable marketing costs attached to maintaining so many employees, competitions, sponsorship and advertisement, the trading volumes at IronFX would have had to continue perpetually growing, a trend that was reversed in the last quarter of 2014.
Bonus, Bonus, Bonus
Bearing in mind the volumes which were registered by the brokerage, it is interesting to observe the evolution of the business model. While in the beginning, the bonus promotions worked just fine and new depositors were incoming, at some point clients stopped depositing.
The tactic that IronFX used to prevent this from happening was to increase the amount of bonuses. Despite the conditions attached to bonus withdrawals, the clients who had opened multiple accounts with the same conditions effectively managed to hedge their risks in the big trend environment in which major pairs had been trading last year.
Clients Labeled as Bonus Abusers
Consider this: you and your spouse open two accounts in June of 2014, both of you get a bonus and you take different directions on the market. One is long the EUR/USD, the other is short the EUR/USD. Both of the accounts utilize substantial margin levels.
In the case of the EUR/USD move last year, a person who opened a 1,000,000 position which is warranted with a 2,000 EUR (assuming the leverage is 1:500) in the account could face two outcomes - losing those 2,000 EUR and the remaining principle on the account if the trader was long EUR/USD, or gaining $1,500,000 by December (assuming you entered at 1.35 and closed at 1.20).
With the company identifying the trickery the Chinese clients had become particularly partial to, it chose to label them as bonus abusers and deny the repayment of their funds. The damage to the reputation of the brokerage was a surprise for the company, as the news spread quickly and more withdrawal requests started to flow in. The reputation of IronFX started to precede it and trickled down to the day to day operations of the company. Client after client, complaint after complaint, the efforts of the marketing department and the account managers started to lose their influence.
The company has openly claimed that it is generally internalizing about 90 percent of its flow.
According to the data obtained by Finance Magnates, the company boasts 813 employees, 771 affiliate employees, 485 account managers, 605 affiliate account managers, 7217 introducing broker relationships, and its revenues for 2014 totaled $304 million with profits exceeding $43 million. These figures are taken from its operational peak in 2014, before the big downsizing of its business and office closures in 2015.
How will the company tackle the difficult situation in which it has found itself ? Only time will tell - hopefully there will be a fair resolution for all clients of the company who haven’t abused its promotions, and for the broker itself.
Few industry insiders have remained unfamiliar with the story of IronFX. The Cyprus headquartered brokerage has been making headlines as its operations were impacted by complaints from Chinese IBs. The firm's Chinese offices were stormed by angry clients demanding their withdrawals back in the beginning of 2015.
Subsequent reports from additional clients with pending withdrawal requests have also been circulating around the web. The company, however, claims that it has been conducting business in line with its terms and conditions, maintaining that the clients are responsible for any misconduct by themselves not adhering to these terms and conditions.
IronFX has repeatedly stated that the company is experiencing ongoing issues with a group of traders who have been abusing its promotions system. Regarding clients with pending withdrawals, they claim to be innocent of any wrongdoing, even reporting instances where some customers claim unsettled withdrawal requests immediately after depositing their funds.
It would be most enlightening to discover what really happened to this company, whose reputation has suffered greatly as a consequence of critical web reviews and the complaints launched by CySEC and the Cypriot Financial Ombudsman.
Some internal IPO documents which were obtained by Finance Magnates have shed some light on the situation.
The IronFX Business Model
Back in 2010, when the company started its operations, the firm chose a different approach than most market players at the time. With an extensive team of “account managers”, the brokerage relied upon developing a strong relationship with its clients, which in theory should have resulted in higher deposit rates.
At the same time, the firm picked a market maker model of operation allowing it to capture a bigger part of the revenue than any agency broker would be able to book. With the trades starting to flow into the retail foreign exchange market, the approach initially worked quite well for the company.
Aided by the opening of multiple company offices across the globe, IronFX managed to achieve enviable growth figures. Internal IPO documents which were obtained by Finance Magnates showed that at its peak in the third-quarter of 2014, the company’s turnover totaled over $770 billion.
Note that the trading volumes shown below were generated with 1:500 leverage and with bonuses of up to 100 percent on top of the original deposit of the client. With the considerable marketing costs attached to maintaining so many employees, competitions, sponsorship and advertisement, the trading volumes at IronFX would have had to continue perpetually growing, a trend that was reversed in the last quarter of 2014.
Bonus, Bonus, Bonus
Bearing in mind the volumes which were registered by the brokerage, it is interesting to observe the evolution of the business model. While in the beginning, the bonus promotions worked just fine and new depositors were incoming, at some point clients stopped depositing.
The tactic that IronFX used to prevent this from happening was to increase the amount of bonuses. Despite the conditions attached to bonus withdrawals, the clients who had opened multiple accounts with the same conditions effectively managed to hedge their risks in the big trend environment in which major pairs had been trading last year.
Clients Labeled as Bonus Abusers
Consider this: you and your spouse open two accounts in June of 2014, both of you get a bonus and you take different directions on the market. One is long the EUR/USD, the other is short the EUR/USD. Both of the accounts utilize substantial margin levels.
In the case of the EUR/USD move last year, a person who opened a 1,000,000 position which is warranted with a 2,000 EUR (assuming the leverage is 1:500) in the account could face two outcomes - losing those 2,000 EUR and the remaining principle on the account if the trader was long EUR/USD, or gaining $1,500,000 by December (assuming you entered at 1.35 and closed at 1.20).
With the company identifying the trickery the Chinese clients had become particularly partial to, it chose to label them as bonus abusers and deny the repayment of their funds. The damage to the reputation of the brokerage was a surprise for the company, as the news spread quickly and more withdrawal requests started to flow in. The reputation of IronFX started to precede it and trickled down to the day to day operations of the company. Client after client, complaint after complaint, the efforts of the marketing department and the account managers started to lose their influence.
The company has openly claimed that it is generally internalizing about 90 percent of its flow.
According to the data obtained by Finance Magnates, the company boasts 813 employees, 771 affiliate employees, 485 account managers, 605 affiliate account managers, 7217 introducing broker relationships, and its revenues for 2014 totaled $304 million with profits exceeding $43 million. These figures are taken from its operational peak in 2014, before the big downsizing of its business and office closures in 2015.
How will the company tackle the difficult situation in which it has found itself ? Only time will tell - hopefully there will be a fair resolution for all clients of the company who haven’t abused its promotions, and for the broker itself.
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FM's Andrea Badiola Mateos at LSEG's Cyprus event
FM's Andrea Badiola Mateos at LSEG's Cyprus event
FM's Andrea Badiola Mateos at LSEG's Cyprus event
FM's Andrea Badiola Mateos at LSEG's Cyprus event
FM's Andrea Badiola Mateos at LSEG's Cyprus event
FM's Andrea Badiola Mateos at LSEG's Cyprus event
FM's Andrea Badiola Mateos at speaking in a panel discussion at LSEG's Cyprus event
FM's Andrea Badiola Mateos at speaking in a panel discussion at LSEG's Cyprus event
FM's Andrea Badiola Mateos at speaking in a panel discussion at LSEG's Cyprus event
FM's Andrea Badiola Mateos at speaking in a panel discussion at LSEG's Cyprus event
FM's Andrea Badiola Mateos at speaking in a panel discussion at LSEG's Cyprus event
FM's Andrea Badiola Mateos at speaking in a panel discussion at LSEG's Cyprus event
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The copy trading market is projected to double in size, growing from $2.2 billion to $4 billion by the end of this decade. In light of this, brokers and financial institutions are increasingly adopting PAMM, MAM, and Copy Trading solutions to scale operations and drive profitability. In this insightful webinar, Sergey Ryzhavin, Product Owner at B2COPY, outlines the advanced features of the B2COPY platform, showcasing how it enhances Copy Trading, PAMM, and MAM performance. Sergey also explores strategies for using these tools to attract new clients, improve customer engagement, and create additional revenue streams.
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The copy trading market is projected to double in size, growing from $2.2 billion to $4 billion by the end of this decade. In light of this, brokers and financial institutions are increasingly adopting PAMM, MAM, and Copy Trading solutions to scale operations and drive profitability. In this insightful webinar, Sergey Ryzhavin, Product Owner at B2COPY, outlines the advanced features of the B2COPY platform, showcasing how it enhances Copy Trading, PAMM, and MAM performance. Sergey also explores strategies for using these tools to attract new clients, improve customer engagement, and create additional revenue streams.
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The copy trading market is projected to double in size, growing from $2.2 billion to $4 billion by the end of this decade. In light of this, brokers and financial institutions are increasingly adopting PAMM, MAM, and Copy Trading solutions to scale operations and drive profitability. In this insightful webinar, Sergey Ryzhavin, Product Owner at B2COPY, outlines the advanced features of the B2COPY platform, showcasing how it enhances Copy Trading, PAMM, and MAM performance. Sergey also explores strategies for using these tools to attract new clients, improve customer engagement, and create additional revenue streams.
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The copy trading market is projected to double in size, growing from $2.2 billion to $4 billion by the end of this decade. In light of this, brokers and financial institutions are increasingly adopting PAMM, MAM, and Copy Trading solutions to scale operations and drive profitability. In this insightful webinar, Sergey Ryzhavin, Product Owner at B2COPY, outlines the advanced features of the B2COPY platform, showcasing how it enhances Copy Trading, PAMM, and MAM performance. Sergey also explores strategies for using these tools to attract new clients, improve customer engagement, and create additional revenue streams.
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The copy trading market is projected to double in size, growing from $2.2 billion to $4 billion by the end of this decade. In light of this, brokers and financial institutions are increasingly adopting PAMM, MAM, and Copy Trading solutions to scale operations and drive profitability. In this insightful webinar, Sergey Ryzhavin, Product Owner at B2COPY, outlines the advanced features of the B2COPY platform, showcasing how it enhances Copy Trading, PAMM, and MAM performance. Sergey also explores strategies for using these tools to attract new clients, improve customer engagement, and create additional revenue streams.
📣 Stay updated with the latest in finance and trading!
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The copy trading market is projected to double in size, growing from $2.2 billion to $4 billion by the end of this decade. In light of this, brokers and financial institutions are increasingly adopting PAMM, MAM, and Copy Trading solutions to scale operations and drive profitability. In this insightful webinar, Sergey Ryzhavin, Product Owner at B2COPY, outlines the advanced features of the B2COPY platform, showcasing how it enhances Copy Trading, PAMM, and MAM performance. Sergey also explores strategies for using these tools to attract new clients, improve customer engagement, and create additional revenue streams.
📣 Stay updated with the latest in finance and trading!
Follow Finance Magnates for news, insights, and event updates across our social media platforms. Connect with us today:
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Join us at FMLS:24 to connect with global institutional brokers. Secure your spot today! #fmls24
Join us at FMLS:24 to connect with global institutional brokers. Secure your spot today! #fmls24
Join us at FMLS:24 to connect with global institutional brokers. Secure your spot today! #fmls24
Join us at FMLS:24 to connect with global institutional brokers. Secure your spot today! #fmls24
Join us at FMLS:24 to connect with global institutional brokers. Secure your spot today! #fmls24
Join us at FMLS:24 to connect with global institutional brokers. Secure your spot today! #fmls24