In an update to our post earlier today about ForexPros rebranding to Investing.com, Fusion Media, parent of ForexPros just released its official press release. Just to catch everyone up on the previous news. Over the weekend, leading Forex web portal ForexPros rebranded to Investing.com. With the site becoming more devoted to CFDs over the last few years than just forex, the name change is meant to diversify its appeal and readership.
While the brand switch makes sense, the huge surprise is the figure that Fusion Media paid for the URL. According to company, the Investing.com URL domain was picked up for $2.45 million and was one of the top twenty most expensive domains ever purchased. As written earlier “having a single word URL like investing.com also adds value to the overall company. When evaluating companies, a strong URL is often considered a ‘huge’ plus by VCs and just having such a domain can get you in the door of sought after meetings”.
So, is this a great move for ForexPros? Let us know in the comments
Investing.com Domain Purchased for $2.45 Million, Is Set To Become Leading Financial Portal Nicosia, Cyprus – Financial website Forexpros.com has purchased the domain name Investing.com for $2.45 million and will launch a global financial portal under that URL on December 11. The sale price makes Investing.com among the 20 most expensive domain names ever purchased. Investing.com will offer a complete and free resource for novice and semi-professional traders and investors, offering a wide range of real time quotes and charts, breaking news, financial tools, calendars and technical analysis. The site will serve all asset classes, including Indices and Stocks, Bonds, Futures, Commodities and Forex. “Our goal is to be a one-stop shop for active financial traders and investors worldwide by providing streaming real-time data, powerful analysis tools, and the most user-friendly and language-accessible site of its kind,” said CEO and founder Dror Efrat. Investing.com is seeking to differentiate itself from the likes of Bloomberg and Reuters by offering all content free of charge (even that which would generally be accessible through premium membership on other sites) and gearing its tools toward active, semi-professional traders and investors rather than long-term professional traders and large firms. “We're the only solution with such a wide range of real time data, tools and news offered for free – and our growth rate indicates that our offering is both needed and well utilized in the market,” said Efrat, Investing.com has over 70 employees in offices throughout the world including Cyprus, Madrid and Tel Aviv . The site’s progenitor, Forexpros.com, boasted 3,600,000 unique users per month, and since being founded in 2007, has become among the top 40 financial sites worldwide.
