In an interesting move, Leverate is launching FXPN, an affiliate network for its client brands.
FXPN (officially FX Partner Networks) is an affiliate marketing network for Leverate’s broker clients. Marketers using the network will be able to advertise multiple brokerage brands under one affiliate program. As such, it saves the hassle of affiliates needing to register to become partners at multiple firms and be on top of which adverts are doing best. Affiliates can also choose how they want to be paid, either by a CPA, revenue share, or hybrid model.
On the broker’s side, while being part of the network puts different brands in competition with each other, there is the upside of receiving increased exposure from FXPN’s internal marketing efforts.
Overall, the product is another step in the battle among “one stop brokerage shop” providers, where in addition to offering trading platforms, website design, and crm’s, Leverate is trying to take it to another level of helping to bring clients.
FXPN Launches Forex Affiliate Marketing Network The freshly-minted FXPN affiliate network is already making waves, launching with ten premium Forex brands and more than 600 affiliates. FXPN, which stands for the FX Partners Network, is a subsidiary of Leverate. The new venture dedicated exclusively to Forex that allows affiliate “partners” to choose and promote a variety of Forex and CFD brands. Forex technology powerhouse Leverate developed FXPN to cater to the unique needs of both partners and brokers in an affiliate marketing environment. “Aligned with the Leverate Group strategy of utilizing the power of our already-grown broker network, we built FXPN to further increase our clients' market reach,” notes Doron Cohen, Co-CEO. “Backed by Leverate's strong technology and financial capabilities, FXPN’s conversion tracking, revenue share calculations and Payments are all monitored by our independent technology, guaranteeing accurate and timely payments for partners.” FXPN offers partners a “marketplace” of brands to choose from, initially launching with ForexTrading, FXLider, Justrader, NetoTrade, Trader24, GCMForex, Tradaxa, 3TGFX and eStocks. The marketplace allows partners to choose the best brand(s) that meets the partner’s unique needs including location, payment model and level of brand equity. To enhance partner success, FXPN showcases an auto-optimizing ad server that automatically displays a banner on a partner site according to geography, language, campaign performance, and many other factors. FXPN offers flexible and lucrative payment models for partners including CPA, revenue share, hybrid deals and a multi-tier program. As FXPN is an independent network, partners are guaranteed on-time payments and detailed transparent reporting. Visit www.fxpn.com/ for further information on becoming an FXPN partner. About Leverate Leverate is the vanguard of broker solutions technology and services empowering Forex brokers and financial institutions with the tools to minimise risk, increase conversion, and reach new markets. Leverate's cutting-edge solutions, powered by breakthrough technology, provide market players a comprehensive suite of products to operate the most successful and competitive brokerages in the Forex industry. Press Contact Remy Rosenbaum Leverate remy.rosenbaum@leverate.com
