British FX broker Sucden Financial has certainly been keeping pace with technological change over recent months, expanding its offering in November last year by adding Index and Commodity CFDs to its API solution, then shortly afterwards offering the inclusion of the Currenex user interface and API connection.
Just last week PFSOFT partnered with Sucden Financial in order to offer the company’s innovative ProTrader platform with Sucden Financial’s multi-asset liquidity.
The most recent advancement in Sucden Financial’s corporate advancement is that it now offers clients the opportunity to price Non-Deliverable Forwards (NDFs) electronically.
Jonathan Brewer
Head of E-FX Business Development
Sucden Financial
Sucden Financial is an established market participant, having been established in London in 1973 as the commodities and brokerage arm of French company Sucres et Denrees, and understands that the high net worth client base that it has accrued are discerning when it comes to availability of instruments.
Jonathan Brewer, Head of E-FX Business Development at Sucden Financial comments, “Offering NDFs electronically provides existing clients with access to a market which Sucden Financial has been active in for a few years. Previously we have only offered access to NDFs traded over the phone. This new offering will enable us to service existing clients better and will also enable us to access a new client base.
“NDFs are particularly popular in Asia – a region which we have identified as a key part of our growth strategy. In addition, many of the economies with currencies which trade as NDFs focus heavily on commodities. By offering NDFs electronically, we are therefore building on our strong heritage in the commodities space.”
The company has also recently added a range of spot Eastern European currencies to its offering, including USD/RON, USD/RSD and USD/BGN.
Sucden Financial’s E-FX offering is built with a strong understanding of the latest developments in the industry and a history of 40 years in the financial markets. Platform agnostic Liquidity is provided on a 100% STP basis and is internationally recognized as delivering fast, deep liquidity with the tightest spreads. For organisations requiring technology to access the retail FX market, Sucden Financial offers a range of white label solutions, tailor-made to suit each client’s specific requirements.
