Real Betis continues its streak of sponsorship deals with companies in the retail trading industry and enters into a partnership with AUS Global. The newest deal will remain in place until 30 June 2025 and assures AUS Global's brand an appearance on the team's game shorts for the upcoming 2023/24 season in LaLiga and Copa del Rey.

Real Betis Starts a Strategic Collaboration with AUS Global

AUS Global is a multinational company, which was established in Melbourne in 2003. It offers a range of financial services, including contracts for difference (CFDs).

The company sees the opportunity to partner with Real Betis and has the brand featured on the team's game shorts for the next two seasons as "a great honour and immense pleasure." This collaboration allows the company to associate with a popular international football championship like LaLiga, enhancing the brand's visibility.

Real Betis is an award-winning football club based in Seville with a history dating back to 1907. It has been one of the league's top teams in recent seasons, finishing among the top five teams.

Ramón Alarcón, the CEO of Real Betis, emphasized the significance of the club's association with major global companies like AUS Global. He views Real Betis as an influential platform for promoting their services.

"Real Betis continues in its pursuit of attracting the interest of international companies that can join our project," Alarcón commented.

This partnership aligns with Real Betis' ongoing expansion strategy, both commercially and in sports. The club has already signed over 35 international agreements, contributing to its global brand growth.

In the past, Real Betis has partnered with other brokerages, including LegacyFX. In 2019, easyMarkets also joined the club's sponsors list. As part of the sponsorship deal, which ran for three years, the company's logo was displayed on the front of the players' match shirts.

CFD Industry Loves Football, but Also Other Sports

Sports sponsorship has emerged as a dominant strategy in the fast-paced world of CFDs and cryptocurrency marketing . As the popularity of financial markets continues to rise, brands such as eToro, Plus 500, ThinkMarkets, Libertex, and IC Markets leverage sports affiliations to boost their reach and credibility. These retail brokers are among several firms globally investing millions into partnerships with sports clubs and teams.

This trend of trading partnerships began more than ten years ago. However, it initially served as a method for brokers to align themselves with established brands and gain credibility while reaching new demographics, which is likely to resonate with the trader-as-athlete approach.

While football sponsorship was their first choice and remains popular, brokers are also exploring other sports opportunities to cater to specific regional or demographic interests. For instance, CMC Markets has secured deals with a rugby team in New Zealand and a cricket team in Australia, while CFI is sponsoring Jordan's national basketball team. This approach allows the brands to target their promotional efforts more effectively.

Regardless of the sport chosen, brokers build brand awareness through teams and athletes, giving access to a broad range of potential customers.