The online FX and CFD broker, Axi has teamed up with Manchester City FC stars to launch a campaign for its capital allocation program, Axi Select. This latest initiative will see the football club’s stars compete in diverse challenges with the aim of empowering traders on their trading journey.

Hannah Hill, the Head of Brand and Sponsorship at Axi, mentioned: "As with every year, working with the City players was, once again, very exciting. They displayed amazing chemistry with each other, and this made for some great banter and amazing content."

"The collaboration was a unique way to introduce our latest offering, Axi Select. With our new programme, our clients can access the competitive edge they need to become pro traders."

Axi Selects City’s Finest to Compete in Diverse Challenges

The campaign for the capital allocation program, dubbed the Select Your Edge campaign, has selected City’s football players, Erling Haaland, Kyle Walker, and Rodri, to compete in various challenges.

Since 2020, Axi has forged a strategic partnership with Manchester City FC. The latest program, which was launched in September, offers traders access to up to $1,000,000 USD in capital funding. Additionally, the program offers benefits such as zero registration fees and the potential for traders to earn up to 90% of their profits.

Big game today. Let’s go City! ⚽💪#mancity #mancityfc #manchestercityfc #mcfc #axi pic.twitter.com/Xo5KHzqaSM

— Axi (@axi_official) October 8, 2023

In August, the Australia-headquartered broker became the first regional sponsor for Girona FC, a Spanish football club based in Catalonia. In a statement issued by Girona FC, as reported by Finance Magnates, the club emphasized its collaborative efforts with Axi to curate exclusive events, promotions, and unique experiences for their fans across Latin American countries.

The trend of brokerages forging partnerships within the sports industry, especially football, has seen a notable surge since the beginning of 2023. A myriad of brokerages, including CFI, TMGM, AUS Global, eToro, and FxPro, have inked significant deals within football and other sports.

A Growing Trend in Sports Sponsorship

Additionally, Axi strengthened its foothold in Latin America's sporting landscape with a sponsorship agreement with Esporte Clube Bahia, a renowned Brazilian football club. This alliance, signed in May, marked Axi's expansion into the vibrant football landscape of Brazil.

In September, Axi ventured into the prop trading space under Axi Select. Despite recent industry turbulence, notably seen with the lawsuit involving My Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term Funds, Axi aims to revolutionize the sector by eliminating registration fees, a conventional revenue stream for prop trading firms.