Technology providers B2Broker and Tools for Brokers (TFB) have announced a new partnership to enhance liquidity-bridging solutions for brokers. The collaboration aims to integrate TFB's Trade Processor platform into B2Broker's existing ecosystem of products and services.
B2Broker, TFB Partners to Elevate Liquidity Bridging Solutions
The partnership combines B2Broker's robust liquidity pool of over 800 trading pairs with TFB's advanced trade routing and risk management capabilities. Key benefits for brokers include easier platform integration, enhanced risk mitigation tools, and more intuitive analytics.
"We are excited to partner with B2Broker, a well-known provider of broker technology," said Alexey Kutsenko, the CEO of TFB. "Together we can create even stronger solutions to help brokers grow faster and stay resilient."
The integration enables B2Broker clients to access popular trading platforms like MT4, MT5 and cTrader seamlessly. It also upgrades risk controls with advanced trade routing between A-Book and B-Book liquidity .
"This collaboration directly supports our goal to keep innovating for clients," said Arthur Azizov, the CEO of B2Broker. "TFB's solutions perfectly complement our liquidity and technology offerings."
Azizov added that the partnership provides mutual benefits, allowing both companies to play to their strengths in serving brokers.
B2Broker is a leader in brokerage technology and liquidity services for the crypto, forex and wider financial sectors. TFB serves brokers across platforms like MT4/5 and cTrader with its Trade Processor bridge and associated analytics tools.
Key Appointments at Tools for Brokers
The technology provider catering to retail brokers and hedge funds has recently changed its leadership structure, with the appointment of Albina Zhdanova as its new Chief Commercial Officer (CCO) and Vladimir Viuchejskiy as the Chief Operating Officer (COO). These appointments signify internal promotions within the company.
In this reshuffle, Viuchejskiy has assumed the role of COO, succeeding Zhdanova, while the position of CCO was newly established within the company, with Zhdanova taking on this responsibility. Both Zhdanova and Viuchejskiy have been longstanding employees of Tools for Brokers and will directly report to Kutsenko, the Founder. Zhdanova remains stationed in London, whereas Viuchejskiy is currently based in Limassol, Cyprus.
Arthur Azizov's Deep Dive into FinTech Software Development
The Founder of B2Broker Group, Azizov, was one of the speakers at the Finance Magnates London Summit 2023 (FMLS:23). During a panel titled “Challenges of Inhouse Software Development in FinTech," he shared his perspective on sparking creativity and pushing progress in the fintech sector.
The article continues below the video:
Azizov underscored the variance in perception of software products between clients and engineers. “From a client's perspective, the focus is on the front end. The buttons, coloring, updates," Azizov stated. However, engineers see "many different components that need to be updated, synchronized, and communicated among themselves."
