Can investing in financial markets align with traders' core beliefs? Broadridge Financial Solutions' latest integration suggests it can. The fintech has added a values-based investing tool to its Wealth Aggregation and Insights platform, enhancing advisors' ability to align client portfolios with personal values.
The integration of YourStake's Values Questionnaire allows financial advisors to offer data-driven insights tailored to investors' values.
Broadridge Enhances Wealth Platform with Values-Based Investing Tool
The new feature enables advisors to offer more personalized portfolio recommendations based on clients' specific preferences regarding companies, sectors, or business practices.
“With this enhancement to our Wealth Aggregation and Insights platform, we further our mission of modernizing wealth management and harnessing next-gen technology to drive value for financial advisors and investors by enabling meaningful client interactions and effective decision-making,” Paul Camuto, VP and Product Head of Data Aggregation Wealth at Broadridge, commented.
The integration is expected to help advisors differentiate their services and create new revenue opportunities by facilitating more meaningful client interactions. It leverages AI and data-driven insights to support effective decision-making based on both financial and behavioral factors.
The move is part of Broadridge's broader suite of wealth management solutions, designed to personalize investor experiences. The company, with over $6 billion in annual revenues, serves as a communications hub for corporate governance and provides technology-driven solutions for various financial institutions.
"At YourStake, our mission is to make values-based investing personalized, explainable, and transparent," Gabe Rissman, Co-Founder and President of YourStake, added. "We're excited to partner with Broadridge's market-leading wealth solution to provide advisors with powerful tools that foster growth."
Broadridge's Recent Updates
Broadridge recently revealed several strategic moves to bolster its global operations and service offerings. First, the company has integrated Transaction Network Services (TNS) connectivity into its Futures and Options (F&O) Software-as-a-Service (SaaS) platform. This integration is designed to streamline market data management and minimize operational risks for clients in the derivatives market.
Additionally, Broadridge announced the appointment of Roz Smith as the new Chief Operating Officer of Broadridge International. Smith, based in London, will work closely with Mike Sleightholme, President of Broadridge International, focusing on expanding the company's presence and enhancing customer service across the EMEA and Asia Pacific regions.
In another development, Broadridge has acquired AdvisorTarget, a firm renowned for its data products that enhance digital marketing, sales, and engagement strategies for asset and wealth management companies targeting financial advisors.
