Estonia headquartered Forex broker, Admiral Markets, has recently announced to Forex Magnates that they are releasing a freshly revamped MT4 Supreme Edition, an enhanced custom version of Metatrader4 originally released two years ago.
As MT4 is an open platform it can be enhanced with custom indicators and Expert Advisors (EAs). However, individual users are left alone to find out what is available across the web and configuring all these extra features could be very time consuming and too technically demanding for some.
Admiral Markets states that the standard MT4 trading terminal is probably the best platform of its kind, but when one navigates away from the terminal for extended information and services - the choice of supplementary features is so large, you are left with the impression that most of them should have been available from the start.
The broker explained that they have implemented over 60 enhancements of the MT4 build for its MetaTrader 4 Supreme Edition, a version assembled with the help of bright IT specialists and demanding day traders. Among the more eye-catching features of the custom edition offered by Admiral Markets is a one click trading mini terminal, a trade Terminal for multiple monitors and an automatic alarm manager.
Admiral Markets' "Supreme" Trade Terminal Screenshot
Speaking with Forex Magnates, the CEO of Admiral Markets, Dmitri Laush, said they have added 10 Expert Advisers which add unique capabilities, with some functionalities similarities within theses advisers.
Asked about a price markup for clients, the CEO explained that there is absolutely no cost difference for the traders, as "our intention here is to provide a tool that would make trading more intuitive and allow traders to spend less time outside the MT4 platform when looking for additional functionality and information required for trading. All Admiral Markets offerings stays the same, however, now they have become even more transparent."
As for the reason for the revamping of the platform the CEO said: "Regardless of its critics MetaTrader 4 is the most widely used and respected platform within the trading community. As an active member of the industry we couldn't miss the opportunity to introduce a MQL compatible solution that would complement the current platform where, as we believe, it’s needed the most. We have cooperated with several professional traders and developers to set a threshold for the Industry - on what to expect from a modern MetaTrader 4 terminal. With MQL-based MetaTrader 4 Supreme, our main goal, regardless of MT4 broker of choice, is to help numerous traders by showing the tools they truly deserve."
How to Expand the Capabilities of Your MT4 Platform?
As Metatrader4 still dominates the retail FX trading industry after so many years in the lead, brokers are finding it increasingly difficult to market themselves to clients based on product offerings rather than lower spreads. This raises the need for brokers to find a way to differentiate their offering while staying inline with what most traders are used to. But how can this be done within the framework of the limitations set by the monopoly?
In our latest Forex Magnates' Q3 2014 Quarterly Industry Report we examine the range of MT4 apps offered by the developer FX Blue Labs, as a convenient white label solution for brokers looking to support and customize their traders’ experiences in an article called “Apping the Game." We have also assessed the features and limitations of the apps to determine which type of brokers might benefit the most from offering them.
