Alpari Boosts Partnership with FC Zenit Saint Petersburg

While the Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term industry faces a dramatic shake-up ignited by the Swiss National Bank, in the sports-partnership realm it’s business as usual. Alpari has just announced it has extended and expanded its sponsor agreement with Russian premier league-leader Zenit Saint Petersburg.

The existing sponsorship deal will run through to the end of the current Russian Premier League football season. In addition, starting February 2015 Alpari and FC Zenit's regionals partnership will expand to national borders. According to the statement, this means that the broker will be promoted on Zenit's home games as well as on the club’s official website.

Partnerships of this sort are considered to be a well-known marketing strategy, meant to boost the broker's brand awareness and increase its exposure to new audiences. In 2015 alone, some of the world leading clubs partnered with “forex sponsors,” most notably Manchester City with FX primus, city rival Manchester United with Swissquote and La Liga’s Athletico Madrid with Plus500.

Local deals targeting specific audiences are also quite common, and brokers are constantly seeking new ways to synergize the partnership and translate it into conversion. “Other than financial support for the club, Alpari is striving to actively get involved with the supporters,” said Vladislav Kovalchuk, Alpari’s marketing director.

In this manner, Alpari will try to entice ticket holders into the trading space by offering them tutorials. Last year, the winner of a joint chant-composing contest was awarded with tickets to Zenit’s Champion's League match against Monaco. Now it remains to be seen what the broker will do to Leverage Leverage In financial trading, leverage is a loan supplied by a broker, which facilitates a trader in being able to control a relatively large amount of money with a significantly lesser initial investment. Leverage therefore allows traders to make a much greater return on investment compared to trading without any leverage. Traders seek to make a profit from movements in financial markets, such as stocks and currencies.Trading without any leverage would greatly diminish the potential rewards, so traders In financial trading, leverage is a loan supplied by a broker, which facilitates a trader in being able to control a relatively large amount of money with a significantly lesser initial investment. Leverage therefore allows traders to make a much greater return on investment compared to trading without any leverage. Traders seek to make a profit from movements in financial markets, such as stocks and currencies.Trading without any leverage would greatly diminish the potential rewards, so traders Read this Term the enhanced partnership with a leading local club which also has international appeal.