Brickhill Capital Limited (BHC) has inked a new two-year sponsorship deal with Southampton Football Club, becoming its 'Official Asian Trading Partner' in a bid to promote the firm's branding and footprint in the region.
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Over the past few years, sport sponsorships have been popular amongst brokers as they are an enticing way to raise brand awareness for the FX, CFDs, and binary options industry - we have seen a multitude of Marketing deals signed with football, rugby, and racing teams in Europe.
The method has proven to be highly successful, as the sponsorships help expose a brand to far more individuals than a publication or even above the line advertising ever could. BHC’s two-year sponsorship deal with Southampton FC represents a key foray into the UK FX industry, one of the most developed markets.
Guoxian Chen, Brickhill Capital Limited CEO, commented: “Our partnership with Southampton Football Club is our first-ever sporting partnership and it demonstrates our commitment to expanding our footprint globally. The club has a great reputation for having solid and stable structure, and this is what we value and focus on at Brickhill Capital.”
BHC will now be able to expand its international presence via new mediums of exposure. Southampton is a strong contender and popular club, and the deal should benefit both parties.
“We are exceptionally proud to partner with such a well-respected and world-renowned club with a significant and growing fan base in Asia,” reiterated Guoxian Chen.
“We are extremely pleased to have entered into this partnership with Brickhill Capital. We look forward to developing this partnership over the next two years and working with Brickhill Capital as we continue to expand our fan base in Asia and explore new commercial opportunities across the region," added Southampton FC’s Commercial Director David Thomas.
