Dutch online brokerage, BUX announced that the company has introduced fractional investing to its clients across Europe today. With the launch, BUX became the first broker in the Netherlands to offer fractional investing to customers.
The newly introduced service will allow customers to buy a fraction of the listed shares. Moreover, the clients will be able to start with as little as 10 euros. The launch allows BUX Zero users to own a piece of some of the world’s most popular shares like Google, Amazon and Tesla.
Through the launch, BUX aims to reduce the barriers to entry into the financial world. According to the company, fractional investing is a great tool for portfolio diversification.
“At BUX, our mission has always been to make investing both accessible and affordable. We began this journey by making it possible to invest with zero commissions, something which was previously not offered in the European market. Today, we are making it even more affordable for Europeans to benefit from investing, not just the wealthy. With the launch of fractional investing, investors with smaller budgets, especially younger generations, can now build a diversified investment portfolio with fractions of stocks from some of the biggest names in global tech, retail and auto,” said Yorick Naeff, the CEO of BUX.
In 2021, BUX raised $80 million in a funding round led by Prosus Ventures and Tencent, with participation from ABN Amro Ventures, Citius, Optiver and Endeit Capital. In July 2021, Salim Sebbata joined BUX as the UK CEO.
Fractional Investing
After gaining enormous popularity in the US, the demand for fractional investing in Europe is on the rise. The service played an important role in the latest surge in retail traders across the United States.
“According to DriveWealth’s Retail Trends report, 82% of their survey respondents believe a modern investment platform should offer fractional trading, equities investing and ETFs to achieve long-term investing goals,” BUX added.
