CFDs Broker Axiance Signs Cyclist Antri Christoforou as Brand Ambassador

Cyprus-based Axiance, the new trading brand of the ICC Group, has signed pro-cyclist Antri Christoforou as the firm’s brand ambassador.

The 29-year-old Cypriot cyclist is much acclaimed in her country as she has won several national tournaments and titles. Additionally, she represented Cyprus in the 2016 Summer Olympics held in Rio, Brazil.

Announced on Thursday, the deal has been inked at a time when Christoforou confirmed that she is heading to the Tokyo Olympics to participate and represent the Mediterranean island.

Sofia Mashovets, Axiance’s CMO, commented: “We are thrilled to partner with a brand ambassador who shares our vision and our ethos. It’s important for us to stand behind a local athlete who puts in so much hard work and dedication, and we look forward to supporting her in the Olympics. Axiance will amplify this partnership to build its brand while sharing stories with impact and messages that strike a chord with anyone around the world.”

Sustainable Values

The Multi-Asset Multi-Asset Composed of varying asset classes, multi-asset is a blanket designation combining different classes such bonds, equities, cash equivalents, fixed income, and alternative investments.When compared to traditional balanced funds, multi-asset solutions differ because they target specific investment outcomes. This includes outcomes such as return above inflation as opposed to gauging performance against standardized benchmarks.Given the composition of multi-asset classes, they need to be dynamically Composed of varying asset classes, multi-asset is a blanket designation combining different classes such bonds, equities, cash equivalents, fixed income, and alternative investments.When compared to traditional balanced funds, multi-asset solutions differ because they target specific investment outcomes. This includes outcomes such as return above inflation as opposed to gauging performance against standardized benchmarks.Given the composition of multi-asset classes, they need to be dynamically Read this Term broker is set to launch in the summer of 2021. The ICC Group’s new brand will focus on green standards and will eventually phase out EverFX, the group’s old brand. Moreover, Axiance has expansion plans through additional licenses with Dubai DIFC first in line.

Sports sponsorships have become a norm in the trading industry as they help to strengthen the brand value. Axiance has strategically chosen a cyclist to promote its product offering and the ESG values the brand stands for.

“It is time for the Online Trading Online Trading Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Read this Term industry to go beyond compliance and tread lighter in social and environmental terms,” said ICC Group CEO, Panikos Teklos.

“Our core values are transparency and sustainability, which is something our brand ambassador Antri reflects through her commitment to sport as a professional and to the environment as a human being, and this will underpin all our strategies going forward.”