Yuval Ziv is Chief Operating Officer of SafeCharge Group. He is responsible for commercials at SafeCharge. Finance Magnates sat down with Ziv to talk about SafeCharge and the Payments market.
SafeCharge has recently taken a minority stake in Nayax. What does this say about the firm's current direction?
SafeCharge is implementing its strategy of becoming a multi-channel payments technology company and as such Point-of-Sale is an important part of our offering. The minority investment is to be used by Nayax for further expansion of its service and growth of the business.
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Tier 1 customers are targeted by SafeCharge. What sets SafeCharge apart from the competition?
Our uncompromised determination to serve highly demanding businesses from various sectors of ecommerce along with a broad range of products to choose from: multi-channel checkout, cards acquiring (proprietary and 3rd party), alternative payments, Risk Management , cards issuing that are all built on our proprietary technology platform and are accessible to developers using the latest user-friendly REST API. In addition, we have created a winning team encouraged by a can do attitude across the organisation resulting in an extremely high level of customer satisfaction – this is a huge aspect that sets us apart from other companies in the payments domain.
What advantages does SafeCharge provide to its online trading costumers?
Our technology platform is highly robust and designed to last and we are extremely proud of its uncompromised uptime and availability. In addition to this, the service is fully transparent to clients, such as the simple onboarding process and transparent financial model that provides detailed reporting allowing a drill down to a single transaction level. Additionally, we have built in support for bi-directional payments for both cards and alternative payments so the platform is designed to facilitate payments from trader to broker and vice versa. These are some of the unique benefits that are available to our online trading clients.
Where do you see growth potential in the market?
As a payments technology company we are positioned to support variety of demanding businesses operating in the digital economy and we are in a unique position to benefit from the exponential growth of these sharing economies.
How do the tightened regulations in FX and binary options affect SafeCharge?
We are pleased to see the tightened regulation development as it will clearly define what brokers do and don't practice. Our product roadmap contains significant investment in the embedding of a set of KYC measures into the payments process in order to provide an integrated service to the broker. These solutions will become essential to brokers in order to comply with the developing regulation.
What are your goals for the company over the next few years?
We are committed to developing innovative payments solutions to serve the emerging need for regulation compliance, as well as a solid and easy to use payments solution that facilitates the growth of the new economies. Our aim is to provide complete transparency to clients, consumers and our employees along with a customer centric approach resulting in client retention.
