Exclusive: ATFX to Expand in Europe and Develop its Product Suite

ATFX has revealed exclusively to Finance Magnates that despite the current challenging global environment it will continue to expand its operations and product suite, aided by a recent boost in funds.

In particular, the foreign exchange (forex) broker has recently raised funds by increasing its share capital by £1.5 million, which the company received regulatory approval to do so on the 30th of April 2020.

Following on from this, the FX broker will be expanding its operations in Europe, which will include growing its market reach by hiring additional native speakers of European countries as well as countries it is yet to expand to.

In addition, ATFX will also be establishing a new office Hub Hub A hub as its name suggests describes the center of activity or a focal point. In terms of finance, the term hub can refer to Hub and Spoke Trading or a liquidity hub. However, the terms are not interchangeable, but they do overlap. Hub and Spoke trading refer to a network that posts bids and offers for an asset and therefore creates a real market. For example, Hub and Spoke trading allow traders to see the other submissions and offers from other traders on the platform. This is a popular method A hub as its name suggests describes the center of activity or a focal point. In terms of finance, the term hub can refer to Hub and Spoke Trading or a liquidity hub. However, the terms are not interchangeable, but they do overlap. Hub and Spoke trading refer to a network that posts bids and offers for an asset and therefore creates a real market. For example, Hub and Spoke trading allow traders to see the other submissions and offers from other traders on the platform. This is a popular method Read this Term for its operations, in which funding will be put towards for initial Startup Startup A company operating within its first stage of investing is known as a startup. While startups may give the impression that the company must be new, that is not always the case.Many companies can have this designation after nearly three years of existence. Typically, a company exits the startup status after a period between 3 to 5 years or after successful funding rounds where capital is acquired. Startups tend to derive out of the belief that there is a demand for a service or product which is c A company operating within its first stage of investing is known as a startup. While startups may give the impression that the company must be new, that is not always the case.Many companies can have this designation after nearly three years of existence. Typically, a company exits the startup status after a period between 3 to 5 years or after successful funding rounds where capital is acquired. Startups tend to derive out of the belief that there is a demand for a service or product which is c Read this Term costs of a new office and recruitment in that area.

ATFX to expand its product suite

Alongside expanding its presence in Europe, the multi-regulated broker also aims to strengthen its product suite, with products targeted at both retail and institutional investors, such as its recently-launched ATFX Connect product, which will receive funding to provide more instruments and services to institutional investors.

The broker also plans on investing in trader education, with the firm planning on dedicating more to create online events for traders, as well as education courses for clients.

Expansion plans to benefit in the long run

Commenting on the business direction, ATFX (UK) Managing Director, Wei Qiang Zhang, said in the statement provided exclusively to Finance Magnates: “Our values underpin the successes achieved by the company and therefore we see no need to change our model but to instead press ahead with our strategy.

“With overwhelming support from our shareholder and clear leadership, we’ve built a great culture that ensures confidence in our team. That confidence drives us to continue our investment and expansion plans to better serve our clients. We will deliver on this because our values are reflected in the attitudes and behaviours of our staff without whom the achievement of our vision would not be possible.

“This is an exciting time for us, despite the current economic climate, we’re confident our expansion plan will bear fruits in the long term. Putting our clients at the forefront of all decisions will help us create relationships and loyalty with them for years to come. We endeavour to be proactive in identifying and meeting the ever-changing needs of our customers and plan to continue improving our processes, services and products to cater to clients…”