Exclusive: RoboForex Inks Sponsorship Deal with Peru’s Football Club Cienciano

RoboForex is strengthening its brand in Latin America through the latest sponsorship deal with a Peruvian professional football club, Cienciano, Finance Magnates learned exclusively.

Under the initially signed contract, the forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term and contracts for differences (CFDs) broker will sponsor the football club for the 2022-2023 playing season. They did not mention anything about extending the timeline of the deal. Also, the financial terms of the deal are unknown.

The deal came as a strategic move by the broker to expand its popularity among Latin American football fans. Club Cienciano was established in 1901 at Cusco, a historical city in the country. It is one of the country’s oldest football clubs and has won two international trophies.

“We have been captivated by Peru, by its people, its culture, its history, and by the great club that is Cienciano. [This] reaffirms the commitment RoboForex has made to the club and to all of Peru,” said Sami Otman, the CBO at RoboForex in Latin America.

The broker did not reveal the promotional slots it received with the partnership. However, the two will engage in social services around football.

The official stadium of the club, Estadio Inca Garcilaso de la Vega, has a capacity of more than 42,000, making any brand promotion on the premises very lucrative.

“The outstanding trajectory of this club and its deep-rooted fans are the reasons why RoboForex participates in a sponsorship agreement that favors the training and performance of Cienciano football,” RoboForex stated.

Brokers and Football

Sponsoring football clubs has become one of the lucrative marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term tactics for promoting brands. Some trading brands have inked big-ticket sponsorship deals with major football clubs, while a few have inked dozens of deals with big and small football names. eToro alone has around two dozen active sponsorship deals.

The latest football deal of the Peruvian club is not the first such sponsorship of the parent of the RoboForex brand. RoboMarkets, the sister brand of RoboForex, is sponsoring the popular German football club, Eintracht, alongside a few deals in some other sports.