Exclusive: Teddy Sagi's Playtech Eyes Buying Forex Broker AvaTrade

Billionaire businessman Teddy Sagi's Playtech is considering acquiring the business of AvaTrade, a global Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term broker. According to a source close to the matter, negotiations have started and are currently at a preliminary stage.

AVA Trade is a veteran and established player in the trading industry. Incepted in 2006, it boasts over twenty thousand registered customers, who are said to execute more than two million trades a month. According to AvaTrade, the company's monthly trading volume exceeds $60 billion.

In such a deal, AVA is expected to be merged into the high-profile brand holding an attractive domain and a Premier League partnership deal.

This profile, with offices and licenses in key jurisdictions like Japan and Australia, could be a perfect fit for Teddy Sagi's portfolio. Last month, Sagi officially entered the B2C forex market by absorbing TradeFX into his LSE-listed Playtech for €458 (for a controlling 91.1% stake).

Since launching as a forex and CFD broker in 2009, TradeFX has grown into a group of various trading brands headed by Markets.com and TopOption, as well as operating forex and binary trading technology and a proprietary CRM system. After launching binary options platform in 2013, their most recent release was of a proprietary webtrader at the end of 2014.

Markets.com is understood to be looking into several M&A opportunities in the retail forex space. As part of such a deal, AVA is expected to be merged into the high-profile brand which possesses both a catchy and costly domain and a shiny Premier League sponsorship deal with's Arsenal F.C. Markets.com describes itself as "one of the world's fastest growing Forex & CFD providers", an ambitious and not inaccurate rendering that the strong client base and wide global spread of Dublin headquartered AvaTrade will substantially help living up to.