The fintech partners with football legend, coinciding with the company's 20th anniversary and logo refresh.
The partnership includes a multi-country media campaign, Finance Magnates has learned.
Following
last year's addition of legendary goalkeeper Iker Casillas to its ambassador
team, XTB has another surprise for football fans. This time, the publicly
traded Polish fintech has partnered with one of the most colorful figures in
the sports world, Zlatan Ibrahimović, Finance Magnates has learned
exclusively.
Zlatan Ibrahimovic Becomes
XTB Brand Ambassador
XTB is
launching a new media campaign featuring Zlatan Ibrahimović as its ambassador.
This coincides with the fintech's 20th anniversary celebrations and the
unveiling of a refreshed logo. Ibrahimović, one of the most charismatic football
players of the last generation with over 120 million social media followers, stood
out with his unique goals and even more original ways of being.
Although
Zlatan is no longer active on the field, he works near the football pitch and
is also an entrepreneur. As XTB's ambassador, he will focus on promoting the
brand in 14 countries across various regions worldwide. The campaign will
include both offline and digital activities, featuring a television campaign
set to launch this fall in Poland, the Czech Republic, Slovakia, Romania, and
Portugal.
"Zlatan's
charisma, discipline, and energy perfectly align with XTB's essence, and I am
thrilled to have him join XTB as our new global brand ambassador," Omar
Arnaout, CEO of XTB, commented for Finance Magnates. "Zlatan has
grown to be one of the best players in the world through hard work and
devotion, and it is a similar journey that we have gone through over the last
20 years. We are truly excited about this partnership and we are sure that it
will help us elevate our brand to a different level."
This isn't
XTB's first collaboration with a high-profile athlete. Last year, famous
Spanish goalkeeper Iker Casillas joined the ambassador roster, while the year
before, popular boxer and MMA fighter Conor McGregor came on board.
XTB CEO on the Company's
20-Year Journey
In
connection with XTB's 20th anniversary, Finance Magnates interviewed CEO
Omar Arnaout about the company's plans and achievements. When asked about
upcoming innovations this year, Arnaout mentioned ongoing work on "new
products for our clients, namely retirement accounts: IKE in Poland and ISA in
the United Kingdom, and a virtual wallet with a multi-currency card.
Additionally, we plan to refresh the design of the mobile app's interface later
this year."
Asked about
the most important moment in XTB's development history, Arnaout cited 2013,
when the company's first proprietary trading platform, xStation 3, debuted.
"This enabled us to develop our own technology tailored to our business
strategy. Over the years, we've continued along this path, and today XTB is one
of the leading fintech companies in Europe with technology paving the way for
further dynamic growth," he commented.
XTB’s CEO
added that two decades of operation and the new ambassador partnership were
also perfect opportunities to refresh the logo "to make it more modern and
align it with our evolving business model, which is shifting towards a
universal financial management app."
Finance
Magnates also
inquired whether XTB plans to join the increasingly popular trend of developing
towards pro trading, as other CFD brokers have done. Arnaout admitted that the
company doesn't currently plan such a move but is preparing "more
innovations for clients in 2025."
Following
last year's addition of legendary goalkeeper Iker Casillas to its ambassador
team, XTB has another surprise for football fans. This time, the publicly
traded Polish fintech has partnered with one of the most colorful figures in
the sports world, Zlatan Ibrahimović, Finance Magnates has learned
exclusively.
Zlatan Ibrahimovic Becomes
XTB Brand Ambassador
XTB is
launching a new media campaign featuring Zlatan Ibrahimović as its ambassador.
This coincides with the fintech's 20th anniversary celebrations and the
unveiling of a refreshed logo. Ibrahimović, one of the most charismatic football
players of the last generation with over 120 million social media followers, stood
out with his unique goals and even more original ways of being.
Although
Zlatan is no longer active on the field, he works near the football pitch and
is also an entrepreneur. As XTB's ambassador, he will focus on promoting the
brand in 14 countries across various regions worldwide. The campaign will
include both offline and digital activities, featuring a television campaign
set to launch this fall in Poland, the Czech Republic, Slovakia, Romania, and
Portugal.
"Zlatan's
charisma, discipline, and energy perfectly align with XTB's essence, and I am
thrilled to have him join XTB as our new global brand ambassador," Omar
Arnaout, CEO of XTB, commented for Finance Magnates. "Zlatan has
grown to be one of the best players in the world through hard work and
devotion, and it is a similar journey that we have gone through over the last
20 years. We are truly excited about this partnership and we are sure that it
will help us elevate our brand to a different level."
This isn't
XTB's first collaboration with a high-profile athlete. Last year, famous
Spanish goalkeeper Iker Casillas joined the ambassador roster, while the year
before, popular boxer and MMA fighter Conor McGregor came on board.
XTB CEO on the Company's
20-Year Journey
In
connection with XTB's 20th anniversary, Finance Magnates interviewed CEO
Omar Arnaout about the company's plans and achievements. When asked about
upcoming innovations this year, Arnaout mentioned ongoing work on "new
products for our clients, namely retirement accounts: IKE in Poland and ISA in
the United Kingdom, and a virtual wallet with a multi-currency card.
Additionally, we plan to refresh the design of the mobile app's interface later
this year."
Asked about
the most important moment in XTB's development history, Arnaout cited 2013,
when the company's first proprietary trading platform, xStation 3, debuted.
"This enabled us to develop our own technology tailored to our business
strategy. Over the years, we've continued along this path, and today XTB is one
of the leading fintech companies in Europe with technology paving the way for
further dynamic growth," he commented.
XTB’s CEO
added that two decades of operation and the new ambassador partnership were
also perfect opportunities to refresh the logo "to make it more modern and
align it with our evolving business model, which is shifting towards a
universal financial management app."
Finance
Magnates also
inquired whether XTB plans to join the increasingly popular trend of developing
towards pro trading, as other CFD brokers have done. Arnaout admitted that the
company doesn't currently plan such a move but is preparing "more
innovations for clients in 2025."
Damian's adventure with financial markets began at the Cracow University of Economics, where he obtained his MA in finance and accounting. Starting from the retail trader perspective, he collaborated with brokerage houses and financial portals in Poland as an independent editor and content manager. His adventure with Finance Magnates began in 2016, where he is working as a business intelligence analyst.
Relive the best moments from the Finance Magnates Pacific Summit 2024 with our highlights video! ✨
From action-packed moments, insightful speaker sessions, the exclusive Opening Blitz, and immersive workshops, this video captures the energy and excitement of FMPS:24. Whether you attended or missed out, here’s your chance to experience the top moments that made FMPS:24 unforgettable.
🎬 Watch, share, and join the conversation!
Don’t forget to use the hashtags #fmps #fmps24 #FMevents when sharing.
Stay tuned for more events. See you next time!
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
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Relive the best moments from the Finance Magnates Pacific Summit 2024 with our highlights video! ✨
From action-packed moments, insightful speaker sessions, the exclusive Opening Blitz, and immersive workshops, this video captures the energy and excitement of FMPS:24. Whether you attended or missed out, here’s your chance to experience the top moments that made FMPS:24 unforgettable.
🎬 Watch, share, and join the conversation!
Don’t forget to use the hashtags #fmps #fmps24 #FMevents when sharing.
Stay tuned for more events. See you next time!
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
🐦 Twitter: https://twitter.com/F_M_events
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Transformation in the APAC Trading Landscape and Beyond | FMPS:24
Transformation in the APAC Trading Landscape and Beyond | FMPS:24
As the financial services industry experiences rapid and transformative changes, leading fintech experts and policymakers come together to discuss the present and future of retail trading and the evolving regulatory landscape. Join this insightful session for a forward-looking perspective on the trends, innovations, and trader needs that are shaping the future of offerings on a global scale.
Speakers:
Eric Blewitt, CEO, Investment Trends
Rhys Bollen, Senior Executive Leader, Digital Assets, Australian Securities and Investments Commission (ASIC)
Michael Bogoevski, Head of Institutional Sales, CMC Connect
Karin Setchell, General Manager, Product & Investing Solutions, CommSec
#fmps #fmps24 #fmevents #RetailTrading #FintechInnovation #FinancialRegulation #DigitalAssets #GlobalFinance
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
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🐦 Twitter: https://twitter.com/F_M_events
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▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage.
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As the financial services industry experiences rapid and transformative changes, leading fintech experts and policymakers come together to discuss the present and future of retail trading and the evolving regulatory landscape. Join this insightful session for a forward-looking perspective on the trends, innovations, and trader needs that are shaping the future of offerings on a global scale.
Speakers:
Eric Blewitt, CEO, Investment Trends
Rhys Bollen, Senior Executive Leader, Digital Assets, Australian Securities and Investments Commission (ASIC)
Michael Bogoevski, Head of Institutional Sales, CMC Connect
Karin Setchell, General Manager, Product & Investing Solutions, CommSec
#fmps #fmps24 #fmevents #RetailTrading #FintechInnovation #FinancialRegulation #DigitalAssets #GlobalFinance
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
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🐦 Twitter: https://twitter.com/F_M_events
🎥 TikTok: https://www.tiktok.com/@fmevents_official
▶️ YouTube: https://www.youtube.com/@FinanceMagnates_official
Don't miss out on our latest videos, interviews, and event coverage.
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Executive Interviews with Joe Li & Simon Naish | ATFX | FMPS:24
Executive Interviews with Joe Li & Simon Naish | ATFX | FMPS:24
In this Finance Magnates Executive Interview, Joe Li, Chairman at ATFX and Simon Naish, Country Head of Australia at ATFX Connect, discuss ATFX’s strategic growth in the APAC region, particularly focusing on their institutional arm, ATFX Connect. They highlight the importance of Australia as a strategic hub, the challenges of operating in a highly competitive and regulated market, and their plans for regional expansion across APAC. The conversation touches on the integration of advanced technology and multi-asset offerings, the significance of optimal execution tools, and the importance of tailoring solutions to meet the sophisticated demands of institutional clients. They also emphasize their strong regulatory compliance and their commitment to enhancing client experience through innovative tools and infrastructure.
#fmps #fmps24 #fmevents #ATFXConnect #APACFinance #InstitutionalTrading #FinancialTechnology #MarketExpansion
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
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🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
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In this Finance Magnates Executive Interview, Joe Li, Chairman at ATFX and Simon Naish, Country Head of Australia at ATFX Connect, discuss ATFX’s strategic growth in the APAC region, particularly focusing on their institutional arm, ATFX Connect. They highlight the importance of Australia as a strategic hub, the challenges of operating in a highly competitive and regulated market, and their plans for regional expansion across APAC. The conversation touches on the integration of advanced technology and multi-asset offerings, the significance of optimal execution tools, and the importance of tailoring solutions to meet the sophisticated demands of institutional clients. They also emphasize their strong regulatory compliance and their commitment to enhancing client experience through innovative tools and infrastructure.
#fmps #fmps24 #fmevents #ATFXConnect #APACFinance #InstitutionalTrading #FinancialTechnology #MarketExpansion
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
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🐦 Twitter: https://twitter.com/F_M_events
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Ready to Scale? Regtech in Australia, A Global View | FMPS:24
Ready to Scale? Regtech in Australia, A Global View | FMPS:24
In the effort to elevate Australian fintech on the global stage, RegTech presents a unique and compelling case. Despite the increasing demand for robust compliance solutions, Australia's RegTech sector—ranked third-largest globally—remains underfunded. Join this insightful fireside chat to explore the future of Australia’s RegTech hub and its global potential.
Key discussion points include uncovering the hidden opportunities in RegTech that VCs are overlooking, the necessary steps for increased governmental support, the readiness of the local ecosystem to collaborate across global regulatory regimes, and lessons learned from other leading fintech hubs around the world.
Speakers:
Dickie Currer, National Lead, Tech Australia Advocates
Deborah Young, CEO, The RegTech Association
#fmps #fmps24 #fmevents #RegTech #Fintech #AustralianFintech #GlobalCompliance #TechInnovation
📣 Stay updated with the latest in finance and trading!
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Connect with us today:
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In the effort to elevate Australian fintech on the global stage, RegTech presents a unique and compelling case. Despite the increasing demand for robust compliance solutions, Australia's RegTech sector—ranked third-largest globally—remains underfunded. Join this insightful fireside chat to explore the future of Australia’s RegTech hub and its global potential.
Key discussion points include uncovering the hidden opportunities in RegTech that VCs are overlooking, the necessary steps for increased governmental support, the readiness of the local ecosystem to collaborate across global regulatory regimes, and lessons learned from other leading fintech hubs around the world.
Speakers:
Dickie Currer, National Lead, Tech Australia Advocates
Deborah Young, CEO, The RegTech Association
#fmps #fmps24 #fmevents #RegTech #Fintech #AustralianFintech #GlobalCompliance #TechInnovation
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates.
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Resilience in Trading: From Third Class To World Class | FMPS:24
Resilience in Trading: From Third Class To World Class | FMPS:24
Join Mario Singh, Founder and Chairman of Fullerton Markets, as he shares his life story, highlighting the traits that were required starting without financial knowledge to become a financial and trading expert recognised by world-renowned media like CNBC & Bloomberg.
#fmps #fmps24 #fmevents #trading #onlinetrading #tradingexpert #tradingjourney
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Join Mario Singh, Founder and Chairman of Fullerton Markets, as he shares his life story, highlighting the traits that were required starting without financial knowledge to become a financial and trading expert recognised by world-renowned media like CNBC & Bloomberg.
#fmps #fmps24 #fmevents #trading #onlinetrading #tradingexpert #tradingjourney
📣 Stay updated with the latest in finance and trading!
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