The Munich-based professional German football club, FC Bayern recently announced that it has inked a partnership deal with Libertex, a leading financial trading services provider. According to the details shared by FC Bayern, the cooperation will last until 2025.
The partnership will boost the global exposure of Libertex as it will allow the company to be a part of several marketing activities, including its presence on the LED advertising boards during home matches of FC Bayern at the Allianz Arena.
Commenting on the latest partnership, Michael Geiger, the Chief Executive Officer at Libertex, said: “With over 290,000 members, FC Bayern is the sports club with the biggest membership worldwide. Like their club, the fans are particularly hungry for success, but also show themselves to be fair and level-headed after defeats, which impressed us. We are delighted to be the official online trading partner of Germany's most successful club with immediate effect."
Libertex has expanded its offerings significantly in the past few years to meet the growing demand for innovative trading products. Last year, the company introduced Libertex Invest, a new account type for investors.
Football Sponsorships
Due to the global reach of European football clubs, international financial firms have formed several partnerships with prominent sporting teams across Germany, France and the UK in the past few years. According to Andreas Jung, FC Bayern’s Board Member for Marketing, the club is planning to develop a strong relationship with Libertex.
"Libertex is an innovative company in an emerging global market. We look forward to building a constructive partnership with one of the leading online trading platforms for experienced traders,” Jung said.
