ZERO Markets has announced a new partnership with Premier League club Wolverhampton Wanderers, commonly known as Wolves. The collaboration, facilitated by sports marketing agency SportQuake, marks ZERO Markets' first foray into top-tier English football sponsorship.

ZERO Markets Inks Premier League Partnership with Wolverhampton Wanderers

Under the terms of the partnership, ZERO Markets and Wolves plan to collaborate on a range of initiatives, including content creation and digital activations aimed at engaging both trading enthusiasts and football fans.

“We are immensely proud to partner with Wolverhampton Wanderers, a club that mirrors our own values of innovation and determination,” said Paddy Zhang, CEO of ZERO Markets “Together, we are set to redefine success, not just in football or trading, but in the broader landscape of sports and finance.”

The deal follows Wolves' recent history of partnerships with financial services firms. In previous seasons, the club had sponsorship agreements with AstroPay and Trade Nation. This year, the sports club also signed an agreement a month ago with Neo, the cross-border payments and foreign exchange (FX) fintech. The deal has made Neo the football club's official foreign currency exchange partner.

Matt House, CEO of SportQuake, the agency that brokered the deal, noted the alignment between the two brands, citing their shared commitment to innovation. “Wolves and Zero Markets’ shared commitment to innovation made them a perfect brand fit. Wolves will generate global exposure for Zero Markets, and we look forward to seeing a successful and fruitful partnership develop”

Announcing our new trading partner, ZERO Markets 📈

— Wolves (@Wolves) August 13, 2024

Wolves, known for diversifying their brand beyond traditional sports marketing, have previously launched ventures including a record label and an esports brand. This new partnership with ZERO Markets appears to be a continuation of their strategy to explore unconventional collaborations.

Brokers Love Football

Football is the world's most popular sport, with billions of fans across the globe. By sponsoring football teams or events, brokers can gain massive exposure to a diverse, international audience. This aligns well with the global nature of forex and CFD trading, allowing brokers to target potential clients in multiple markets simultaneously.

Last year's analysis by Finance Magnates showed that football is the most popular sport among brokers, surpassing racing, golf, esports, and regionally popular sports.

Information about new deals between sports clubs brokers and financial firms appears very regularly. For example, a month ago, British Millwall signed a multi-year contract with fintech MyGuava. Previously, the cryptocurrency exchange BingX expanded its partnership with Chelsea FC, becoming the training kit sponsor. West Ham United, meanwhile, acquired a new sleeve sponsor, QuickBooks.