Breaking: Google Bans Ads from CFDs and Forex Affiliates, Scratches Binaries

As if the regulators haven’t been doing enough already, the latest news to challenge the industry comes from none other but the biggest search engine in the world, Google. The world’s second-largest publicly traded company has officially announced that it is going to limit the advertisement of Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term, CFDs, binary options, spread betting, and related products.

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The news comes amid increasingly stringent requirements from regulators about the products that are being provided to retail traders. Companies that are advertising directly are going to face difficult times in the coming quarters as the official ban on these products comes into force in June 2018.

Binaries Banned

Google will outright ban companies that are providing binary options and synonymous products. The firm will also ban ads from aggregators and Affiliates Affiliates Affiliates serve as an essential component of a broker’s client acquisition tactics and marketing. One of the most important functions of affiliate marketers is the sending of leads to the broker, which are directly opening an account or visiting the broker’s website. There are several ways in which brokers compensate affiliates based on the number and type of clients they refer to the company and whether or not or how much they end up depositing.Understanding CPA or Cost Per Acquisition The bro Affiliates serve as an essential component of a broker’s client acquisition tactics and marketing. One of the most important functions of affiliate marketers is the sending of leads to the broker, which are directly opening an account or visiting the broker’s website. There are several ways in which brokers compensate affiliates based on the number and type of clients they refer to the company and whether or not or how much they end up depositing.Understanding CPA or Cost Per Acquisition The bro Read this Term for forex and CFDs and spread betting products.

Firms that are offering CFDs, forex, and spread betting will be required to undergo certification from Google before they can advertise through AdWords. Such certification will only be available in certain countries.

Certification Policies

In order to be allowed to advertise in a given country, the firms will need to be licensed by the relevant financial services authority in the targeted geography and ensure that their ads and landing pages are in compliance with the policies of Google AdWords.

Firms that are advertising will also be required to comply with the relevant legal requirements in the region where they are onboarding clients.

The company is preparing an application form for firms that wish to advertise. Certification with Google will start after the publication of the document later in March 2018.