Fresh New Face for easyForex, Now easyMarkets

The online margin trading industry has much evolved from its roots of only offering FX pairs, and more and more firms are rebranding in order to reflect this change. Today it was officially announced that the online brokerage easyForex, founded in 2003 and operating in 160 countries, has from December 1st 2015 adopted the name easyMarkets.

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Nikos Antoniades, CEO easyMarkets, commented on the announcement saying: “To maintain an edge over competitors you must continually evolve. To retain customer loyalty you must listen and implement. As industry pioneers we are excited to set the next benchmark in Online Trading Online Trading Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Read this Term. We therefore proudly introduce our new website and Trading Platform Trading Platform In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real Read this Term easyMarkets.“

Boasting about tons of new trader-centric features, the firm says the new easyMarkets is the product of years of research and development plus valuable trader feedback. The firm's organizational structure has not changed in any way as a result of the rebranding and it maintains the same employees, leadership, regulation and global presence as before, according to the announcement.

If you want to learn more about the new trading instruments that online brokers are adopting make sure to visit the 2016 Asia iFX Expo, which will be held next week in Hong Kong. In the last panel of the event, “Going Beyond Forex”, you can learn about the future of diversification (using CFDs, Indices, Commodities, Metals, Rates, ETFs, Bonds, Equities and more) from experts on different asset classes.