Fullerton Markets, a global financial trading services provider, announced today that the broker has partnered with MiTH, a prominent esports team in Southeast Asia.
According to an official announcement shared by the company, the recent sponsorship will enable Fullerton Markets to feature its intellectual property across all MiTH team assets including the team’s pro kit and jerseys, always-on team content and brand ambassador channels.
Founded in 2012, MiTH is home to Thailand’s top esports athletes and live streamers. The team consists of gaming and TV professionals. The Founders are regarded as the early pioneers of esports in the Asian region.
In the recent announcement, Fullerton Markets highlighted a surge in the popularity of esports and mentioned that esports communities are important to reach Gen-Z audiences across different regions.
Commenting on the latest sponsorship, Mario Singh, CEO of Fullerton Markets, said: “We are thrilled to partner with Ampverse, the region’s leading esports organization to expand our reach to young professionals via their favorite esports teams. As we segment and target different audiences, we have spotted parallel interests in today’s youths who are both immersed in esports and also well-informed about trading and investing.”
“This partnership with Ampverse and MiTH offers the perfect opportunity for Fullerton Markets to engage this lucrative Gen-Z demographic. More than ever, our youths are invested in stocks, currencies and crypto. We see ourselves playing a big part in providing them with world-class education, products and services as they blaze their trail in the financial markets,” Singh added.
Since the start of 2021, Fullerton Markets has enhanced its services significantly to meet the growing demand. In August 2021, the company launched a prepaid Mastercard. Earlier this year, Fullerton Markets added MT5 to expand its trading platform range.
Sponsorship
Through the latest strategic partnership, Fullerton Markets is planning to increase its brand awareness across the region. “We aim to work with esports communities which are driven by passionate, smart and hungry founders. I am thrilled to welcome Fullerton Markets as a long-term strategic partner across MiTH’s PUBG PC and FIFA pro teams. We share similar values and can’t wait to work with Fullerton Markets to take our partnership to the next level,” Meti Beyer, Ampverse Co-Founder and Chief Gaming Officer said.
