Retail brokerage firm Fullerton Markets announced on Monday that it has signed a partnership with ONE Championship.
Somewhat similar to the Ultimate Fighting Championship (UFC), ONE Championship puts on various Muay Thai, mixed martial arts, grappling, boxing and kickboxing events.
Based in Singapore, the company has focused on putting on events for the Asian market, with tournaments taking place in several countries including China, Malaysia, Thailand, Indonesia, and the United Arab Emirates.
Though you may not have heard of it, the company has been extremely successful in the world's most populous continent. In fact, ONE Championship claims that its TV deals mean it can reach 1.7 billion people across 136 different countries.
The company, which is now the largest sports media firm in Asia, also has plans to expand into Japan and South Korea and has opened up a new firm - ONE Esports - which will focus on the burgeoning competitive video games industry.
Fullerton Markets' deal with the sports media company will see it gain more exposure via the huge audience that the latter firm has to offer.
Fullerton Markets - also focused on Asia
The fact that ONE Championship focuses so heavily on Asia will likely prove to be a boon for Fullerton Markets, a company that has also mainly targeted an Asian clientele and which frequently brands itself as the "fastest growing broker in Asia."
On top of this, fighters that are contracted to ONE Championship will also be making content, including interviews and videos, in conjunction with Fullerton Markets.
“We’re truly thrilled to be the official brokerage partner of a dynamic organisation whose growth has been nothing short of astounding and whose core values resonate deeply with those of our own – [p]assion, [c]ommitment and [e]xcellence," said Fullerton Markets CEO Mario Singh. "We’re proud to be supporting a movement that looks to share positive messages and celebrate Asian values through the cultural treasure of martial arts.”
