GBE brokers announced on Friday the opening of a new representative office in Dubai, thus further expanding its presence in the Middle East and North Africa (MENA) region. The new office is located at the Binary Tower in the Business Bay area in Dubai.
“We have created a unique global footprint at the heart of major global financial centers of the world to best support the European, African, Asian, and Middle East markets,” the press release shared with Finance Magnates stated.
Apart from the new Dubai office, the financial services company has a physical presence in two other locations: one is its headquarters in Cyprus, and the other is a branch office in Germany.
A Key Appointment
Additionally, the brokerage appointed Mahmoud Haj Mohamad to lead the expansion of the company in the Middle East. His focus in the new role will be to devise the right strategy to meet client needs.
Mohamad joined GBE in 2014 as the Head of the Arabic sales department in the German office, and later in 2016 become part of GBE Prime with responsibilities for improving the business activities in the Middle East.
GBE’s offering in the retail market includes trading services with forex and contracts for differences (CFDs) of popular asset classes. Its operations are licensed by the regulators in Cyprus and Germany.
Furthermore, the group has institution-specific offerings that include offerings of liquidity for FX, CFDs and cryptocurrencies, along with connectivity solutions to its enterprise eFX hubs.
“Our plans are mainly focused on solidifying our brand into the German-speaking markets we are already well known. The direction is to penetrate each market, select the best-suited strategy and react with vertical commercial activities,” said Ben Henke, Head of GBE Prime.
“Following this direction, and constantly sharpening our customer support process to deliver a smooth online trading experience on the retail and institutional side, has resulted in organically attracting more business and growing our market share globally.”
