Exclusive: HY Markets Rebrands as HYCM, to Launch New Website

Henyep Capital Markets is rebranding its HY Markets brokerage under the name of HYCM, according to a message on the company's website. The HYCM branded website with new tools and platforms will officially launch tomorrow, Monday July 18th, 2016.

The company notified its clients that following the launch of the HYCM site, they will be able to log in to the new website with their existing HY Markets usernames and passwords. HYT4 users can continue trading on the HYTrader 4 platform, while active webtrader users can access their accounts through a new Multi-Asset Multi-Asset Composed of varying asset classes, multi-asset is a blanket designation combining different classes such bonds, equities, cash equivalents, fixed income, and alternative investments.When compared to traditional balanced funds, multi-asset solutions differ because they target specific investment outcomes. This includes outcomes such as return above inflation as opposed to gauging performance against standardized benchmarks.Given the composition of multi-asset classes, they need to be dynamically Composed of varying asset classes, multi-asset is a blanket designation combining different classes such bonds, equities, cash equivalents, fixed income, and alternative investments.When compared to traditional balanced funds, multi-asset solutions differ because they target specific investment outcomes. This includes outcomes such as return above inflation as opposed to gauging performance against standardized benchmarks.Given the composition of multi-asset classes, they need to be dynamically Read this Term platform, PrimeTrader, accessible through the trade section of the client portal on the website.

Commenting to Finance Magnates, Marios Chailis, the Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term director of the firm, said that besides HY Markets the brands of PIPtrade and HY Investment will also come under the umbrella of the HYCM.com website. Additionally, he confirmed that the new multi asset web based platform was developed by the UK-based Star Financial Systems.

Headquartered in London, Henyep Capital Markets boasts over thirty years of operational experience. The group is authorized and regulated by the Financial Conduct Authority of the United Kingdom (FCA) and the Dubai Financial Services Authority (DFSA) within the Dubai International Financial Center.

History of Rebranding

During its many years in the business, Henyep Capital Markets has a history of renaming and rebranding. In 2010 Henyep Investment, a division of Henyep Group, changed its name to Henyep Capital Markets. And in early 2016 its DFSA regulated company, Henyep Investment Bank Limited, was renamed as Henyep Capital Markets (DIFC) Ltd. (‘HYCM DIFC’).

CEO Roger Bach commented back then: “HYCM DIFC has now entered its 10th year of successful operations within the DIFC; at this important milestone, and to further consolidate the Company’s position as a leading broker for retail clients, we have changed our name to reflect the global nature of our operations and breadth of financial products we offer.”