ICM.com, a global multi-regulated financial broker based in the UK, announced today that the company has partnered with Scuderia AlphaTauri, a leading Italian Formula One (F1) racing team.
According to the official press release shared with Finance Magnates, the newly signed two-year partnership deal includes the company’s branding on race cars, garage environment and drivers.
Austrian beverage company Red Bull is the owner of Scuderia AlphaTauri. The team has been named after Red Bull’s fashion brand, AlphaTauri. ICM.com is planning to accelerate its global brand awareness through the latest partnership with Scuderia AlphaTauri.
Commenting on the latest announcement, Shoaib Abedi, Founder and CEO of ICM.com, said: “We are excited to enter the world of Formula One with this team partnership - the highest class of single-seater racing, distinguishable by its otherworldly-looking cars and phenomenal speeds. With a cumulative audience of almost 2 billion television viewers and a highly engaged fan base, the partnership with Scuderia AlphaTauri will add significant value to ICM's brand awareness strategy. With races in 23 countries, Formula 1 is a truly global platform, aligning with ICM’s global vision which currently covers over 20 countries.”
The recent partnership is another addition to ICM’s global sports sponsorship portfolio. In 2020, the broker became sleeve sponsor of the English football club, Newcastle United.
Partnerships and Product Expansion
Since the start of this year, the UK-based broker has accelerated its partnerships and product offerings. In January 2021, ICM.com partnered with Mastercard to launch new prepaid cards for its clients. In addition, the company expanded its product offering in February 2021 through the launch of ICM Securities. ICM.com aims to reach a global client base with the latest partnership with Scuderia AlphaTauri.
“I’m pleased to announce this exciting partnership with ICM.com who, like Scuderia AlphaTauri, operates on a global scale every day. As a team that competes in an international championship, we are exposed to Forex transactions daily, which is one of the core competencies of the ICM.com business. It’s great to welcome such a future-oriented company to our team, and we look forward to building a strong relationship together this season,” Franz Tost, Scuderia AlphaTauri Team Principal, said in the press release.
