After leaving GAIN Capital last year, Muhammad Rasoul resurfaces at Alpha, a FCA regulated broker focused on B2B solutions.
Going public this week after an initial soft launch is the rebranded Alpha Capital Markets, which is now named simply 'Alpha', and is a B2B facing operation. Operating as a retail trader facing broker since 2012, Alpha is pivoting in a new direction with a newly established executive team and corporate strategy.
Heading the company is Muhammad Rasoul as the broker’s CEO. For Rasoul, his arrival at Alpha comes after having left GAIN Capital as its CPO last year and formerly having co-founded GFT Markets. Along with Rasoul are forex and CFD industry veterans, including several who had worked with Rasoul at GFT including Roger Hambury, Scott Sandat, Kurt Hoeksema and Des Grech.
B2B Focus
With the new approach, Alpha will be focusing on B2B relationships. As such Alpha will be providing services to businesses such as brokers and introducing brokers, by providing solutions such as end to end branded white label trading solutions, Risk Management support, Liquidity and DMA execution services.
Speaking with Rasoul, he explained that what appealed to him about Alpha was the lack of a conflict of interest compared to working at a broker that both offered institutional and direct to retail customer services. According to Rasoul, the conflicts go beyond just the problem that a retail broker ultimately competes with its partners for clients.
Rasoul explained that operationally, there is a conflict. This includes the constant decisions related to where a broker should focus items such as manpower, technology development and marketing spend between its B2B and B2C businesses.
According to Rasoul, by focusing exclusively on B2B relationships, this strategy provides benefits for their customers as he stated “everything we have done, and are doing is from the perspective of the partner”. Rasoul added that as the firm is officially launching, he and his team spend a lot of their initial setup phase with each partner to better understand their needs now, but also “where they want to go in the future in order to customize their offering to meet their long term vision”.
“Boutique trading firm”
For Rasoul, the entrance to the B2B market comes as he had earlier stated to Finance Magnates that he didn’t expect a return to the retail market. He explained that due to competition, he believed you need to have a unique offering or large pockets to be successful selling direct to retail.
In this regard, Rasoul mentioned that he viewed the B2B sector as offering an opportunity and decided it was best done by “building a boutique trading firm to focus only on partnerships”. He added that to do this right meant having a very experienced team that have various areas of expertise such as in risk management, technology and supporting B2B customers. Rasoul said: “The team at Alpha has been making markets and trading for decades, throughout a variety of volatile market conditions, and with vastly different types of customer order flows."
Coming to market, Alpha is offering both MetaTrader 4 and their Alpha Pro proprietary trading platform to customers. Rasoul stated that “having MT4 is important for partners” but also wanted to have the availability of a multi-asset proprietary system that they can optimize for each of their partner clients’ bespoke needs. Along with forex, Alpha’s product lineup consist of CFD’s, financial spread bets and a DMA FX and equities service.
Going public this week after an initial soft launch is the rebranded Alpha Capital Markets, which is now named simply 'Alpha', and is a B2B facing operation. Operating as a retail trader facing broker since 2012, Alpha is pivoting in a new direction with a newly established executive team and corporate strategy.
Heading the company is Muhammad Rasoul as the broker’s CEO. For Rasoul, his arrival at Alpha comes after having left GAIN Capital as its CPO last year and formerly having co-founded GFT Markets. Along with Rasoul are forex and CFD industry veterans, including several who had worked with Rasoul at GFT including Roger Hambury, Scott Sandat, Kurt Hoeksema and Des Grech.
B2B Focus
With the new approach, Alpha will be focusing on B2B relationships. As such Alpha will be providing services to businesses such as brokers and introducing brokers, by providing solutions such as end to end branded white label trading solutions, Risk Management support, Liquidity and DMA execution services.
Speaking with Rasoul, he explained that what appealed to him about Alpha was the lack of a conflict of interest compared to working at a broker that both offered institutional and direct to retail customer services. According to Rasoul, the conflicts go beyond just the problem that a retail broker ultimately competes with its partners for clients.
Rasoul explained that operationally, there is a conflict. This includes the constant decisions related to where a broker should focus items such as manpower, technology development and marketing spend between its B2B and B2C businesses.
According to Rasoul, by focusing exclusively on B2B relationships, this strategy provides benefits for their customers as he stated “everything we have done, and are doing is from the perspective of the partner”. Rasoul added that as the firm is officially launching, he and his team spend a lot of their initial setup phase with each partner to better understand their needs now, but also “where they want to go in the future in order to customize their offering to meet their long term vision”.
“Boutique trading firm”
For Rasoul, the entrance to the B2B market comes as he had earlier stated to Finance Magnates that he didn’t expect a return to the retail market. He explained that due to competition, he believed you need to have a unique offering or large pockets to be successful selling direct to retail.
In this regard, Rasoul mentioned that he viewed the B2B sector as offering an opportunity and decided it was best done by “building a boutique trading firm to focus only on partnerships”. He added that to do this right meant having a very experienced team that have various areas of expertise such as in risk management, technology and supporting B2B customers. Rasoul said: “The team at Alpha has been making markets and trading for decades, throughout a variety of volatile market conditions, and with vastly different types of customer order flows."
Coming to market, Alpha is offering both MetaTrader 4 and their Alpha Pro proprietary trading platform to customers. Rasoul stated that “having MT4 is important for partners” but also wanted to have the availability of a multi-asset proprietary system that they can optimize for each of their partner clients’ bespoke needs. Along with forex, Alpha’s product lineup consist of CFD’s, financial spread bets and a DMA FX and equities service.
FM's Editor-in-Chief Yam Yehoshua on how the newsroom evaluates stories.
FM's Editor-in-Chief Yam Yehoshua on how the newsroom evaluates stories.
FM's Editor-in-Chief Yam Yehoshua on how the newsroom evaluates stories.
FM's Editor-in-Chief Yam Yehoshua on how the newsroom evaluates stories.
Matthew Smith, Group CEO at EC Markets, speaking at FMLS:24
Matthew Smith, Group CEO at EC Markets, speaking at FMLS:24
Matthew Smith, Group CEO at EC Markets, speaking at FMLS:24
Matthew Smith, Group CEO at EC Markets, speaking at FMLS:24
Finance Magnates Annual Awards 2024 | FM Awards 2024 Highlights
Finance Magnates Annual Awards 2024 | FM Awards 2024 Highlights
🎥Catch the best moments from the Finance Magnates Annual Awards Gala Dinner!
An evening where top names in finance came together to celebrate achievements, enjoy live music, and connect over a memorable dinner. Watch the highlights and feel the energy of our first gala in Cyprus!
Congratulations to all the winners for their dedication to excellence and leadership in the financial industry, including XM, Trading PRO, FP Markets, Deriv, FxPro, LATAM, Headway, ATFX, FBS, AMEGA, EC Markets, Axi
For more information about the 1st Finance Magnates Annual Awards, visit https://bit.ly/3Zb7wNz
#FinanceMagnatesGala #IndustryExcellence #GalaHighlights #FinanceMagnatesAnnualAwards #FinanceMagnatesAwards #CelebratingSuccess #FinanceCommunity
🎥Catch the best moments from the Finance Magnates Annual Awards Gala Dinner!
An evening where top names in finance came together to celebrate achievements, enjoy live music, and connect over a memorable dinner. Watch the highlights and feel the energy of our first gala in Cyprus!
Congratulations to all the winners for their dedication to excellence and leadership in the financial industry, including XM, Trading PRO, FP Markets, Deriv, FxPro, LATAM, Headway, ATFX, FBS, AMEGA, EC Markets, Axi
For more information about the 1st Finance Magnates Annual Awards, visit https://bit.ly/3Zb7wNz
#FinanceMagnatesGala #IndustryExcellence #GalaHighlights #FinanceMagnatesAnnualAwards #FinanceMagnatesAwards #CelebratingSuccess #FinanceCommunity
FMLS:24 | Shaping the Next Era of Financial Evolution
FMLS:24 | Shaping the Next Era of Financial Evolution
Welcome to FMLS:24 – the premier event where influential brands and leaders in trading, payments, fintech, and digital assets come together!
Join over 2,500 industry professionals, engage with 150+ expert speakers, and discover endless opportunities with 70+ top exhibitors. FMLS:24 is where senior executives and decision-makers gather to close deals, forge new partnerships, and strengthen connections with long-term clients.
Whether you’re in finance, technology, or payments, this summit is your gateway to future growth, meaningful collaborations, and industry-leading insights.
👉 Don't miss out – secure your ticket now at https://events.financemagnates.com/ZQEYy0?utm_source=youtube&utm_campaign=fmls24-awareness&utm_medium=video&RefId=MLS%3A24+Video+Promo
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📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!
Welcome to FMLS:24 – the premier event where influential brands and leaders in trading, payments, fintech, and digital assets come together!
Join over 2,500 industry professionals, engage with 150+ expert speakers, and discover endless opportunities with 70+ top exhibitors. FMLS:24 is where senior executives and decision-makers gather to close deals, forge new partnerships, and strengthen connections with long-term clients.
Whether you’re in finance, technology, or payments, this summit is your gateway to future growth, meaningful collaborations, and industry-leading insights.
👉 Don't miss out – secure your ticket now at https://events.financemagnates.com/ZQEYy0?utm_source=youtube&utm_campaign=fmls24-awareness&utm_medium=video&RefId=MLS%3A24+Video+Promo
#fmls #fmls24 #fmevents #financemagnates #forex #payments #crypto #events #london #fintech #ai #generativeai #technology #onlinetrading #forex #investing #investors #tech
📣 Stay updated with the latest in finance and trading!
Follow FMevents across our social media platforms for news, insights, and event updates. Connect with us today:
🔗 LinkedIn: https://www.linkedin.com/showcase/financemagnates-events/
👍 Facebook: https://www.facebook.com/FinanceMagnatesEvents
📸 Instagram: https://www.instagram.com/fmevents_official
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Don't miss out on our latest videos, interviews, and event coverage. Subscribe to our YouTube channel for more!