New fx broker MahiFX launching - an interesting teaser

A new FX brokers looking to launch fx trading is always concerned with how to attract new clients. Most wait till they are fully ready and then splash the cash on Google and banners. Others decide to invest in a pre-launch teaser strategy such as what MahiFX did below. Personally I'm the proponent of the former strategy as you can immediately see results while the later strategy may be too costly. In any case Mahi here delivered quite an engaging landing page which may be of interest to quite a few traders.

MahiFX delivers interactive landing page Infographic to reveal just how long (or short) a time it takes for John Paulson to earn your annual income, along with other intriguing financial data.

MahiFX, the new foreign exchange (Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term) Trading Platform Trading Platform In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real Read this Term, has announced its imminent online launch with an innovative digital ad campaign. The MahiFX ad, developed in collaboration with Strategy Design & Advertising alongside Sons & Co of New Zealand, features an HTML5 interactive Infographic tool that invites landing page visitors to compare their annual income with super-trader John Paulson, who is said to earn in excess of $500,000 (in 2010) per hour. In addition to the surprising, and somewhat shocking results, the Infographic serves up other intriguing financial data.

MahiFX Infographic.jpgMahiFX, developed by an elite team of ex-interbank traders, analysts and developers is set to markedly improve the retail forex trading experience. In addition to its sophisticated and intuitive proprietary platform, the company aims to offer highly competitive pricing by removing the cost of brokerage and giving retail forex clients unrivalled direct access to market maker rates. MahiFX will formally launch in early 2012, at which time the web-based platform will be open for trading to Forex traders worldwide. At launch, the platform will also be compatible with iOS and Android devices to deliver mobile trading functionality.

Feedback on the campaign has been overwhelmingly positive. Since going live on October 3, in less than 3 days the landing page Infographic attracted over 17,000 visits from across 104 countries, with over 21,500 page views. The interactive Infographic ad campaign has also attracted the attention of a wide array of highly regarded tech and design sites, blogs and social media in addition to the Forex trader community.

The campaign serves as a case study on how interactive campaigns can generate brand awareness in a personal, engaging and memorable manner. Partnering with Strategy and Sons & Co has enabled MahiFX to achieve their objective of delivering a memorable user experience, which reflects just part of the uniqueness of the brand.

How long does it take John Paulson to earn your annual income? If you want to have an idea, visit www.mahifx.com

About MahiFX – a new forex trading platform

Headquartered in Christchurch, New Zealand MahiFX will launch its proprietary online foreign exchange (Forex) trading platform onto the international stage early 2012. MahiFX, developed by an elite team of ex-interbank traders, analysts and developers, aims to provide retail forex traders with an unrivalled trading environment and experience through its provision of a world-class trading platform developed through technological superiority, competitive market maker rates and exemplary customer service. https://www.mahifx.com

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