OANDA Begins Piloting Partners Program

In a first for the broker, OANDA has soft launched a partnership program for participating Introducing Brokers on a limited basis. The partnership program is currently being piloted by OANDA, with the broker evaluating the process to decide whether to make it a permanent part of their business model.

Learning more about the new partnerships, we reached out to the broker for further comments. Baiju Devani, Director, Corporate Development at OANDA explained to Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term Magnates “as you have already noted, OANDA has been considering a partnership program for the past few months. We have held discussions with several Introducing Brokers and, at this time, have entered into partnerships with a limited number of IBs.” He added “our intention is to assess the suitability of the program after the completion of an initial review period. Once we have this feedback, we will determine whether an opportunity exists to continue or expand the program.”

The launch of the program marks a turn in OANDA’s business model as until now it has been against using partnerships, believing it led to higher spreads and ultimately it was clients that suffer as a result. Despite being a market maker, they have consistently been near the top of the quarterly Client Profitability report, thus backing up their belief that low spreads are an integral part of trader success.

However, with volumes contracting, along with marketing costs in the industry rising, there has been talk over the last year that OANDA would in fact be launching some sort of partners program for Affiliates Affiliates Affiliates serve as an essential component of a broker’s client acquisition tactics and marketing. One of the most important functions of affiliate marketers is the sending of leads to the broker, which are directly opening an account or visiting the broker’s website. There are several ways in which brokers compensate affiliates based on the number and type of clients they refer to the company and whether or not or how much they end up depositing.Understanding CPA or Cost Per Acquisition The bro Affiliates serve as an essential component of a broker’s client acquisition tactics and marketing. One of the most important functions of affiliate marketers is the sending of leads to the broker, which are directly opening an account or visiting the broker’s website. There are several ways in which brokers compensate affiliates based on the number and type of clients they refer to the company and whether or not or how much they end up depositing.Understanding CPA or Cost Per Acquisition The bro Read this Term and IBs. Even if they ultimately decide not to expand the rebate program, it reveals that the firm is testing new revenue streams as it acclimates to changes in the market.

Along with bringing new products to the market, the broker has also recently made some key operational changes in its execution model; namely moving to dynamic spreads. The change in spreads may have been a precursor to launching a partnership program as it provides an efficient way to price a fixed widened spread above the interbank market.