Saxo Bank Extends F1 Lotus Team Racing Sponsorship for 2015

While other brokers have turned to football and rugby, Saxo Bank has focused its sports sponsorships to teams on wheels. Announcing their second racing sponsorship of the year, Saxo Bank will continuing their sponsorship of the Lotus F1 Team for 2015 and driver Romain Grosjean. The news follows a January extension of their sponsorship deal with Danish GP2 driver Marco Sorensen. As part of the current extension, Saxo Bank’s logo will be placed on the rear wing of the black and gold Lotus F1 Team Car.

With both drivers attending the press event about the news, Saxo Bank Co-CEO and Co-Founder Lars Seier Christensen introduced them to their other wheel-based sponsorship, the Tinkoff-Saxo cycling team. As avid bicycle riders, Christensen provided each driver with a bike sponsored by Specialized and used by the Tinkoff-Saxo team.

The sponsorships represent Saxo Bank’s continuation of positioning its image towards high-net worth individuals, with average client sizes well above those of the rest of the Online Trading Online Trading Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Online trading represents the trading of fiat currencies, digital currencies, commodities, stocks and indices, where traders and investors intend to make a profit, via the purchase or sale of the aforementioned products. This is done through an electronic network, made accessible by brokers in the form of an online trading platform or hub.Online trading continues to see a rapid growth year on year, due to a number of reasons. Firstly, the number of brokers offering their services, with more mone Read this Term industry. As part of the sponsorship, Saxo Bank will be able to use the Lotus F1 in their Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term campaigns and will have the ability to invite clients to special seating locations at races as well as Lotus factory tours.

Commenting on the sponsorship, CEO of the Lotus F1 Team Matthew Carter stated, “Saxo Bank is a fantastic partner whose values very closely match our own. We began our relationship at the start of 2014 with Saxo Bank as Official Business Partner, and the relationship has subsequently grown and strengthened thanks to Saxo’s commitment and the value they gain from the partnership. For us, 2015 is the season where we intend to bounce back and everyone is very excited about our new car, the E23 Hybrid, and our new partnership with Mercedes AMG High Performance Powertrains. Saxo Bank is a vital part of this fight back against more established and bigger players in our field, helping to cement us as an effective challenger brand.”