Saxo launches forextrading.com - a portal for novice traders

Saxo Bank has just launched another Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term portal called www.Forex Trading Forex Trading Forex trading is the buying and selling of foreign currencies with the aim of generating a profit. The value of currencies, especially floating currencies, fluctuate to varying degrees. This constant volatility of exchange rates opens the door for speculators to invest in a certain currency against another. The Forex market is the world’s biggest and most liquid market, with over $5 billion turnover every single day, with the market being open 24 hours a day, 5 days a week.It goes without saying Forex trading is the buying and selling of foreign currencies with the aim of generating a profit. The value of currencies, especially floating currencies, fluctuate to varying degrees. This constant volatility of exchange rates opens the door for speculators to invest in a certain currency against another. The Forex market is the world’s biggest and most liquid market, with over $5 billion turnover every single day, with the market being open 24 hours a day, 5 days a week.It goes without saying Read this Term.com. The folks at Saxo are doing a pretty decent job at launching new websites and portals though I have reservations regarding Saxo's decentralized marketing effort here.

Saxo only recently re-launched its tradingfloor.com website, of which I was critical at the time, which appeals to the more sophisticated audience judging by the professional commentary and tools.

New Saxo's project called forextrading.com seems to focus on the more novice trader (hence the simple SEO name). While it doesn't really provide anything useful it does provide some educational material and basic forex tools. The whole purpose of the website is to attract novice traders and send them to sign up with Saxo. Simple and very cost effective.

Regardless of all this, we are in the marketing era and the best marketer (not the best broker) wins - note FXCM. Therefore Saxo's website is probably going to be very successful - not because of the content but because of the name. Just Google "forex trading" and see this site appear first. Novice traders Google these keywords and they don't really need sophisticated content, so why bother. More experienced traders already know where to go to and no new website is going to easily change that, so again, why bother.

All in all, as simplistic as this site is, it is still nicely designed and well positioned for SEO which will surely end up in Saxo getting quite a few more new traders pretty cheaply.

Update: Francesc was kind enough to point that it's actually a re-launch not a totally new launch. Cheers.