Swissquote announced on Wednesday that it has inked a partnership deal with UEFA, the European football governing body, to sponsor two leagues in the continent: UEFA Europa League and UEFA Europa Conference League.
The three-year sponsorship deal will kick off in the 2021-2022 game season.
Swissquote pointed out that it has become the first online bank to partner with UEFA. Under the agreement between the two, Swissquote will receive perimeter advertising rights, along with hospitality rights at all 282 games of the UEFA Europa League and the newly founded UEFA Europa Conference League.
Additionally, Swissquote will benefit from media presence and can collaborate with UEFA on social media and online Marketing channels.
“We are delighted to enter this partnership and are convinced that the strengthening of our brand in Europe will fuel our growth,” Swissquote CEO Marc Bürki said in a statement.
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According to Swissquote, the sponsorship deal will provide significant exposure to its brand, not only in Europe but globally. Indeed, UEFA Europa League is the second most popular football league in the continent, with clubs from all countries in the continent participating.
On the other hand, UEFA Europa Conference League was founded in 2021 primarily to allow more clubs and associations to play football at a larger level.
“The UEFA Europa League and UEFA Europa Conference League are all about aspiring teams and players giving their all to make it to the very top, very much like Swissquote,” Bürki added.
“We are the innovative challenger bank, working tirelessly to become the preferred bank for ambitious traders and investors. We are also proud to now belong to the exclusive club of the few global brands that will be shaping European club football as UEFA partners over the coming years.”
