Tradefair Terminating London Capital Group Partnership – Working Solely with GFT

London Capital Group (LCG) has notified investors, that its white label partner, Tradefair Spreads, was terminating its agreement with the broker, taking effect at the end of December 12, 2013. The partnership began in 2007, with UK gaming giant, Betfair, launching Tradefair as its spread betting subsidiary using technology and Liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term from LCG. According to LCG, profits from clients introduced by Tradefair accounted for £0.6 million (5.1%) of the broker’s £11.7 million in total gross profits reported for the first six months of the year.

With the move away from London Capital Group, Tradefair will be working exclusively with GFT Markets, where it operates a white label of its DealBook 360 Trading Platform Trading Platform In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real In the FX space, a currency trading platform is a software provided by brokers to their respective client base, garnering access as traders in the broader market. Most commonly, this reflects an online interface or mobile app, complete with tools for order processing.Every broker needs one or more trading platforms to accommodate the needs of different clients. Being the backbone of the company’s offering, a trading platform provides clients with quotes, a selection of instruments to trade, real Read this Term. The white label is currently being marketed as Tradefair Plus, with existing ‘classic’ account holders using LCG technology, being offered monetary incentives to switch to the GFT powered accounts.

The timing of the news is interesting, as it coincides with GAIN Capital currently in the process of finalizing its deal to purchase GFT. During the deal’s presentation, it was stated that GAIN would continue to support GFT technology following the end of the merger. As such, Tradefair’s partnership appears to validate that the GFT brand and platform will continue to operate once entering within the umbrella of GAIN Capital.

On the news, shares of LCG (LCG.L) have fallen 5.5% to 33.75p, while shares of Betfair (BET.L) are higher by nearly 3.0% to 1,044p.