With the Forex Magnates Q1 Industry Report out, we are now working on the Q2. One of the topics being covered is video marketing. It’s a field that I have a personal interest in after being involved with the production of trading videos for several brokers and sites in the past. Done well, videos offer an engaging and traceable product that can be used to streamline a firm’s conversion efficiency as well as improve client education. A post last year about using Wistia provided a closer look at the tracking opportunities when using video.
Cohen explained to Forex Magnates that the launch of Traders-Education is the culmination of many years of working with interactive online and video tools. After creating many individual products that covered different aspects of trading and were geared to different audiences, he wanted to create a structured offering that provided an entire library of A-Z content for users. The academy is composed of over 100 short videos that present the basics of forex and binary trading to more difficult technical strategies.
While the product is aimed as a full video content solution, when questioned about webinars, Cohen answered that “Traders-Education can work alongside webinars. Webinars are great for small audiences, and with the short videos, customers can review what they learned in the webinars. “
Lead Collection
While the videos are produced well and provide easy to understand content for customers, the feature that I found the most promising is in terms of lead generation. Using a lock-down, the videos can be customized to allow prospective clients to view a few videos, while being asked to provide contact information for further viewing. Using ‘permission marketing’, a method where prospective leads are led to fill out their detail in their request of more information, has been found to be more effective in creating continued correspondence between customers and companies.
In addition to using such videos on a broker’s site of on landing pages, Ran Cohen also explained that there is the potential of adding video popup capabilities on banner ads, where prospective clients can subscribe for additional information without leaving their first website. In terms of data tracking, where information could be integrated with a broker’s CRM to know which clients were watching what, Cohen stated that this was a feature Traders-Education would be launching in the future.
As mentioned above, I have a personal bias towards video marketing. It's a growing space, with MTE-Media, which recently revamped their offerings another key company providing similar services. Let us know what you think in the comments of whether videos are way to go.
With the Forex Magnates Q1 Industry Report out, we are now working on the Q2. One of the topics being covered is video marketing. It’s a field that I have a personal interest in after being involved with the production of trading videos for several brokers and sites in the past. Done well, videos offer an engaging and traceable product that can be used to streamline a firm’s conversion efficiency as well as improve client education. A post last year about using Wistia provided a closer look at the tracking opportunities when using video.
Cohen explained to Forex Magnates that the launch of Traders-Education is the culmination of many years of working with interactive online and video tools. After creating many individual products that covered different aspects of trading and were geared to different audiences, he wanted to create a structured offering that provided an entire library of A-Z content for users. The academy is composed of over 100 short videos that present the basics of forex and binary trading to more difficult technical strategies.
While the product is aimed as a full video content solution, when questioned about webinars, Cohen answered that “Traders-Education can work alongside webinars. Webinars are great for small audiences, and with the short videos, customers can review what they learned in the webinars. “
Lead Collection
While the videos are produced well and provide easy to understand content for customers, the feature that I found the most promising is in terms of lead generation. Using a lock-down, the videos can be customized to allow prospective clients to view a few videos, while being asked to provide contact information for further viewing. Using ‘permission marketing’, a method where prospective leads are led to fill out their detail in their request of more information, has been found to be more effective in creating continued correspondence between customers and companies.
In addition to using such videos on a broker’s site of on landing pages, Ran Cohen also explained that there is the potential of adding video popup capabilities on banner ads, where prospective clients can subscribe for additional information without leaving their first website. In terms of data tracking, where information could be integrated with a broker’s CRM to know which clients were watching what, Cohen stated that this was a feature Traders-Education would be launching in the future.
As mentioned above, I have a personal bias towards video marketing. It's a growing space, with MTE-Media, which recently revamped their offerings another key company providing similar services. Let us know what you think in the comments of whether videos are way to go.
Robinhood Expands Across Europe, Launching Crypto Services in Spain
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Executive Interview with Tony Rose | LNP Audit + Assurance | FMLS:24
Executive Interview with Tony Rose | LNP Audit + Assurance | FMLS:24
Executive Interview with Tony Rose | LNP Audit + Assurance | FMLS:24
Executive Interview with Tony Rose | LNP Audit + Assurance | FMLS:24
Executive Interview with Tony Rose, Director at LNP Audit + Assurance during FMLS:24
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Executive Interview with Andrian Coxon | Exante | FMLS:24
Executive Interview with Andrian Coxon | Exante | FMLS:24
Executive Interview with Andrian Coxon | Exante | FMLS:24
Executive Interview with Andrian Coxon | Exante | FMLS:24
Executive Interview with Andrian Coxon | Exante | FMLS:24
Executive Interview with Andrian Coxon | Exante | FMLS:24
Executive Interview with Andrian Coxon, CMO at Exante during FMLS:24
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Executive Interview with Siju Daniel & Wei Qiang Zhang | ATFX | FMLS:24
Executive Interview with Siju Daniel & Wei Qiang Zhang | ATFX | FMLS:24
Executive Interview with Siju Daniel & Wei Qiang Zhang | ATFX | FMLS:24
Executive Interview with Siju Daniel & Wei Qiang Zhang | ATFX | FMLS:24
Executive Interview with Siju Daniel & Wei Qiang Zhang | ATFX | FMLS:24
Executive Interview with Siju Daniel & Wei Qiang Zhang | ATFX | FMLS:24
Executive Interview with Siju Daniel, from ATFX and Wei Qiang Zhang from ATFX Connect | FMLS:24
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Executive Interview with Adam Saward | EC Markets | FMLS:24
Executive Interview with Adam Saward | EC Markets | FMLS:24
Executive Interview with Adam Saward | EC Markets | FMLS:24
Executive Interview with Adam Saward | EC Markets | FMLS:24
Executive Interview with Adam Saward | EC Markets | FMLS:24
Executive Interview with Adam Saward | EC Markets | FMLS:24
Executive Interview with Adam Saward | EC Markets | FMLS:24
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Executive Interview with Adam Saward | EC Markets | FMLS:24
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Executive Interview with Johnny Khalil | Tickmill | FMLS:24
Executive Interview with Johnny Khalil | Tickmill | FMLS:24
Executive Interview with Johnny Khalil | Tickmill | FMLS:24
Executive Interview with Johnny Khalil | Tickmill | FMLS:24
Executive Interview with Johnny Khalil | Tickmill | FMLS:24
Executive Interview with Johnny Khalil | Tickmill | FMLS:24
Executive Interview with Johnny Khalil, Executive Director at Tickmill during FMLS:24
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