Vantage (formerly VantageFX) has expanded its presence in the sports arena with its latest multi-year sponsorship deal with McLaren Racing. The broker has become an Official Partner of the McLaren (MX) Extreme E team.
Announced on Wednesday, the Australia-headquartered broker’s branding will be featured on the chassis side and roof of the McLaren MX race car. Also, two drivers of the racing team, Tanner Foust and Emma Gilmour, will war gear with Vantage colors in all of the 5 races in the season.
“The partnership with McLaren Racing is a big step for Vantage,” said David Shayer, the CEO of Vantage UK. “The company values speed and innovation in the same way we do.”
Additionally, it is the first sponsorship deal of Vantage signed after the broker went through a branding overhaul last November.
“Throughout the course of our rebranding exercise, we did some soul searching about what kind of company we are. As part of our strategy to accelerate our exposure, we decided to explore a sponsorship in a sport we felt would raise awareness of our upgraded services,” Shayer added.
A New Race Format
Extreme E motorsports is new but its popularity is rising exponentially due to the encouragement in the usage of clean energy across the globe. The electric cars race in off-road terrains to raise awareness of climate change.
The partnership was inked ahead of McLaren’s debut season in the racing. And, Vantage is eying to expand its brand presence globally with the partnership.
Zak Brown, McLaren Racing’s CEO, said: “We’re delighted to partner with Vantage ahead of our first season competing in Extreme E. It’s crucial that we work with partners who reflect our team’s values, and Vantage shares our commitment to sustainability, innovation and performance.”
