Watch: Forex Traders Who Convert Themselves

Over the next week we will be presenting a series of videos of the speeches and discussions featured at the London Summit 2015. If you were unfortunate enough to miss the summit, or did attend but missed out on a particular session, this is your chance to catch up.

Leverate VP of Marketing Nicc Lewis covers the fundamentals of B2C marketing for Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term brokers. Nicc has over a decade of experience in digital marketing, operating at the highest levels of the companies where he has worked.

Leverate provides technological solutions for starting brokerages, and currently serves 130-150 brokers. In this workshop, Nicc discusses the things that a brokerage needs to be successful, starting from scratch.

He discusses different kinds of capital requirements, website requirements, managing Liquidity Liquidity The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent The term liquidity refers to the process, speed, and ease of which a given asset or security can be converted into cash. Notably, liquidity surmises a retention in market price, with the most liquid assets representing cash.The most liquid asset of all is cash itself.· In economics, liquidity is defined by how efficiently and quickly an asset can be converted into usable cash without materially affecting its market price. · Nothing is more liquid than cash, while other assets represent Read this Term flow properly, sales, retention marketing, risk plans, having enough funds available to cover your trades, and plans for technology failures.

Nicc says that "retention goes hand in hand with conversion." He talks about the importance of peer support:

"What in effect the community does, is it gives your traders the confidence to get started because they see that other people are making money...it gives them the added effect of peer support...'other people are doing it, so it's good'."

He explains, step by step, how a website can bring in traders and build up their confidence without aggressive selling- and that this leads the traders to make the decision for themselves.

"Use a proactive chat at the right key trigger moments, understand the data and see where the trader is and what they're doing- this is key."

Watch this informative workshop in the embedded link!

Watch the rest of the summit's content here.