Watch: How to Convert and Retain Retail Clients

Over the next week we will be presenting a series of videos of the speeches and discussions featured at the London Summit 2015. If you were unfortunate enough to miss the summit, or did attend but missed out on a particular session, this is your chance to catch up.

In order to succeed, brokerages need to attract and convert traders, but more than this, they need to make those traders trade. Ran Cohen of Traders Education explains that for this to happen,"we need them to be confident in what they're doing."

Ran Cohen is the founder and CEO of Traders Education. Given its history of innovation in this field, and the fact that it was shortlisted for a Finance Magnates Award, it was (and is) well worth hearing what Ran has to say.

In this workshop, he explains how to use various ways of interaction, proven methods, channels and funnels to create a successful and long lasting business in the financial industry. Regarding Marketing Marketing Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Marketing is defined as the business process of identifying, anticipating and satisfying customers' needs and wants.This is a crucial element of any operation or brokerage in the financial services space. Well-funded marketing campaigns are instrumental to the survival and longevity of these companies in an increasingly competitive industry.Within the forex space, marketers perform a wide range of functions to help procure, secure, or retain clients.In particular, newer forex brokers also have t Read this Term, he says, "Instead of just blasting them with vague messages ... you can actually give them content that they can learn from, get more confident, and trade more."

Ran fields tough questions during this workshop, explaining how education content not only brings higher conversion rates, but is a long term solution for success in the Forex Forex Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Foreign exchange or forex is the act of converting one nation’s currency into another nation’s currency (that possesses a different currency); for example, the converting of British Pounds into US Dollars, and vice versa. The exchange of currencies can be done over a physical counter, such as at a Bureau de Change, or over the internet via broker platforms, where currency speculation takes place, known as forex trading.The foreign exchange market, by its very nature, is the world’s largest tradi Read this Term industry.

Watch this informative workshop in the embedded link!

Watch the rest of the summit's content here.