One of the leading financial trading services providers, XTB announced today that the company has partnered with Conor McGregor, a multi-weight UFC champion. According to the details shared by the company, McGregor has been selected as XTB’s newest global brand ambassador.
McGregor is an athletic icon and a successful entrepreneur. With more than 70 million followers, McGregor is the most followed UFC fighter on digital networking platforms. Through the latest partnership with the UFC champion, XTB is planning to expand its global reach.
"It is with great pleasure that I announce our partnership with Conor McGregor. We wanted our new brand ambassador to be a global icon. Conor is one of the most successful athletes in the history of mixed martial arts who, thanks to his immense work ethic and continuous improvement, was able to be the first UFC champion in two weight categories. His story resonates well with our brand and strategy,” says Omar Arnaout, the CEO of XTB.
“At XTB, we work hard to be able to offer our clients top-notch technology and an innovative investing platform to help them achieve their investment goals. Determination, persistence in pursuing goals, and the willingness to constantly develop and achieve the best results - are also the features of a good investor. Conor as an athlete – and also a businessman – has the mindset of a winner. That’s why we decided to invite him to become the ambassador of the XTB brand,” XTB’s Chief Executive Officer added.
Expansion
Amid growing interest in technology-driven financial trading products, XTB has expanded its services significantly in the past few years. In May 2022, XTB MENA enhanced its offerings through the addition of crypto CFDs. XTB aims to boost its presence across different regions through a newly launched branding campaign.
“I am delighted to have become the official ambassador of one of the world's leading investment companies for the coming years. I believe sport and investing require the same features: commitment, mental tenacity, and the ability to set personal goals. That’s why I was happy to start a partnership with XTB – a recognized global investment company that supports its clients to facilitate their investment objectives,” said Conor McGregor.
