Capex.com has expanded its offerings with the launch of share dealing with Capex Invest for its clients in the Middle East and North Africa (MENA) region. The launch came after the retail broker first announced the services last August.

Capex.com Launches Share Dealing Services

The retail brokerage firm, with a significant presence in the MENA region, is providing share-dealing services under the license it obtained from the Abu Dhabi Global Markets' Financial Services Regulatory Authority (FSRA) in 2020. The license allows companies to offer traditional trading instruments.

As detailed by the company, Capex Invest offers more than 5,000 shares listed in the United States, the United Kingdom, and the European Union markets. It will also list more than 100 exchange-traded funds (ETFs) from 10 major global exchanges.

The broker was established as CFD Global.com in 2016 and rebranded in 2019 as CAPEX.com. The platform's offerings are primarily trading services with forex and contracts for differences (CFDs) instruments of other popular asset classes. The platform quickly added crypto products as well, with the rising popularity of the asset class.

In addition, Capex.com strengthened its MENA presence by gaining in-principle approval for a cryptocurrency license from the United Arab Emirates' regulator, Abu Dhabi Global Markets (ADGM). Moreover, the brokerage is regulated in Cyprus, South Africa, and Seychelles.

Growing Popularity of Share Dealing Services

Unlike CFDs, share dealing offerings allow traders to hold listed companies' real shares, not through derivatives contracts. It eliminates counterparty trading risks and allows inventors to hold on to their investments for a longer period.

Several well-known FX and CFDs brokers have recently jumped into share dealings. Last October, London-listed CMC Markets launched its share trading platform, CMC Invest, in the United Kingdom and is now aiming to launch the services in Singapore by the first quarter of 2023 after obtaining a capital markets license in the Southeast Asian country.

Other brokers, including Plus500, Capital.com, and ActivTrades, also offer such share trading services. Many even allow traders to purchase fractional stock, thus lowering the entry barrier to such investments.

New Brand Ambassador

Furthermore, Capex.com onboarded internet celebrity and magician Zach King as its brand ambassador to promote the new services. King, known for his modern magic trick videos, has more than 73.3 million followers on TikTok, 24.6 million followers on Instagram, and 15.4 million subscribers on YouTube. The endorsement of Capex.com's services by King will have a massive outreach.

"It's a real pleasure to announce our collaboration with Zach King," said Capex.com's Founder and CEO, Octavian Patrascu. "He is a source of inspiration for people worldwide, similar to what we represent for our traders. We truly feel that his creativity, out-of-the-box thinking, and unique style perfectly match our offering here at CAPEX.com. Together, we are set on making trading and investing as easy as possible for everyone."