CFI Financial Group has announced an extended collaboration with the FIBA West Asia Super League (WASL). The company has secured a deal to become the league's Presenting Partner. The 2024/2025 season of the FIBA WASL will begin in October.

CFI Boosts Branding in FIBA WASL

The FIBA WASL features elite professional basketball clubs from West Asia, the Gulf regions, and South/Central Asia. CFI will support 18 teams across 96 games in 11 cities.

"At CFI, we are committed to empowering sports and fostering excellence, which are core aspects of our corporate ethos. This sponsorship not only boosts our brand visibility but also aligns with our values of promoting sportsmanship, teamwork, and community engagement," commented Hisham Mansour, Co-founder and Managing Director of CFI.

As part of the sponsorship, CFI will receive branding rights. This includes TV exposure, on-court LED displays, and court-side advertising. In addition to increased visibility, CFI's clients and community will have opportunities to participate in exclusive events and competitions.

Marwan Hayek, Chairman and CEO of eVulpa, the exclusive commercial rights holder of FIBA WASL, stated: "Partnering with CFI for the long term is a testament to our shared vision of promoting excellence and innovation in sports. CFI's support enhances the competition's prestige and visibility."

CFI Partners with Airlines

Earlier, CFI announced advertising partnerships with major airlines like Emirates, Etihad, Qatar Airways, Royal Jordanian, and Middle East Airlines as reported by Finance Magnates. These agreements involve airing CFI's "Be One Step Ahead" TV commercial on all flights operated by these airlines, alongside gaining branding rights for broader visibility.

Some agreements are already active, with more to follow soon, aiming to boost CFI's brand presence and promote financial literacy. These airline deals complement CFI's existing sponsorships, which include the Saudi Super Cup finals, FIBA WASL Final 8, and partnerships with sports organizations across MENA and globally.