CFI Financial Group has extended trading hours by introducing pre and post-market trading on US-listed shares. According to the company, this feature allows traders to access the market outside of regular trading hours and promises a significant advantage in reacting to market-moving news and earnings reports.

Extended Trading Hours

CFI Financial’s new feature enables clients to trade during pre-market hours from 8:00 AM to 9:30 AM ET and post-market hours from 4:00 PM to 4:59 PM ET. This extension reportedly caters to traders looking to capitalize on unique opportunities that arise before and after the market opens.

According to the company, pre and post-market trading offer several advantages, among them: extended access. This offering enables traders to access the US markets before they open and after they close.

The new feature also enables users to promptly react to news and earnings reports outside regular trading hours. Additionally, the company cited the added benefits of incorporating after-hours trading into their strategies, enhancing their ability to manage positions and risk.

Trading Times on the CFI Platform

Pre-market: 8:00 AM—9:30 AM ET (3:00 PM—4:30 PM CFI platform time). Post-market: 4:00 PM—4:59 PM ET (11:00 PM—11:59 PM CFI platform time). This new feature is designed to offer traders increased flexibility and more opportunities to engage with the market on their own schedules.

This week, CFI entered the Azerbaijani market with the acquisition of AzFinance İnveŞtisiya Şirkəti. Following this transaction, the rebranding of AzFinance to CFI is planned for later this year and is expected to create opportunities for users in the region.

AzFinance will reportedly be rebranded to reflect the new identity under the CFI Group. These changes, planned for Q4 2024, also include adding AzFinance's offerings to CFI's trading platform. The company aims to offer clients a wider range of financial products, including equities , commodities, and currencies.

Elsewhere, CFI Group joined TradingView as an integrated broker. This integration enables users to trade by accessing the available brokers on TradingView and linking to brokerage accounts.

The partnership happened amid the group's remarkable financial growth. During the first quarter of 2024, the firm posted a 24% surge in trading volume compared to the previous period of 2023, reaching a high of $557 billion.