Online trading broker CFI was named the official sponsor of the Arabian Gulf Cup, Khaleeji Zain 26, which will be held in Kuwait from December to January.

Arabian Gulf Cup

The Arab Gulf Cup Football Federation will organize the tournament, which brings together eight participating countries: Kuwait, Oman, UAE, Saudi Arabia, Bahrain, Qatar, Iraq, and Yemen. According to the official statement, CFI’s role as an official sponsor will grant the company brand visibility throughout the event and direct engagement with attendees.

Beyond its sponsorship, CFI plans interactive initiatives designed to bring fans closer to the action and deepen its connection with communities across the Gulf.

Commenting about the partnership, His Excellency Sheikh Hamad bin Khalifa bin Ahmed Al Thani, the President of the Arabian Gulf Cup Football Federation, said: "Partnerships like the one with CFI play a crucial role in supporting the growth of football across the region."

"This collaboration with CFI, a strategic partner known for its commitment to sports and major events, further solidifies our efforts to strengthen the Arabian Gulf Cup and its impact."

Jassim Al Rumaihi, AGCFF Secretary-General, also noted that the partnership with CFI aligns with the federation’s objective to improve engagement with the Arabian Gulf Cup’s standards for both fans and players. Beyond this sponsorship, CFI has a rich history of involvement in regional sports, extending its support to elite sports organizations such as AC Milan and FIBA WASL.

Recent Partnerships in the Region

Additionally, the group has partnered with the Department of Culture and Tourism Abu Dhabi, actively participating in various CSR initiatives to bolster community engagement and local culture.

In May, CFI was also selected as the official partner of the FIBA WASL (West Asia Super League) Final 8 basketball tournament, which was held in Doha, Qatar. This tournament was organized by the International Basketball Federation and brought together teams from Lebanon, Bahrain, Kazakhstan, Kuwait, Iran, and India.

Elsewhere, the online trading platform announced a multi-year partnership with seven-time Formula 1 world champion Lewis Hamilton in July, selecting him as the new global brand ambassador. CFI reportedly entered into a multi-year partnership with Lewis Hamilton, who has been competing in the Formula 1 World Championships since 2007.