Online trading brokerage firm CFI will be the official partner of the FIBA WASL (West Asia Super League) Final 8 basketball tournament, which will take place from May 25 to June 1 in Doha, Qatar. This sporting event, organized by the International Basketball Federation, features teams from Lebanon, Bahrain, Kazakhstan, Kuwait, Iran, and India.

CFI Boosts Brand Visibility in Sporting Arena

The tournament features two groups: Group A comprises Al Riyadi and Sagesse from Lebanon, Manama Club from Bahrain, and BC Astana from Kazakhstan. Group B includes Kuwait Club and Kazma from Kuwait, Shahrdari Gorgan from Iran, and Tamil Nadu from India.

As the official sponsor of the FIBA WASL Final 8, the CFI brand will appear on various mediums such as TV popups, LED screen displays, and court-side advertising boards. CFI aims to enhance its recognition among passionate basketball fans both in attendance and watching from home. On Twitter, the West Asia Super League has more than 800 followers, while the CFI Group has over 3,000 followers.

Are you ready for the FIBA WASL Final 8? 🏀 We're excited to be the event’s Official Partner, championing excellence in basketball and elevating our presence at the pinnacle of top-tier sporting events across MENA. Let the games begin! 🚀#Final8 #TopTierBasketball @officialWASL pic.twitter.com/NSNllE6kMN

— CFI Group English (@cfigroup_en) May 23, 2024

Hisham Mansour, the Co-founder and Managing Director of CFI, mentioned: "Our collaboration with FIBA WASL Final 8 marks a significant milestone for CFI as we expand our global presence. We're honored to support one of the most significant basketball events in the region, promoting community engagement and excellence across various fields."

Soccer Sponsorship Deals

In January, CFI entered into a partnership with Paris Saint-Germain (PSG) that runs until June 2026. This partnership aims to strengthen CFI's global presence by leveraging PSG's international recognition and extensive fan base. The collaboration is expected to generate unique opportunities and promotions for both CFI clients and PSG fans, driving global expansion for both entities.

Paris Saint-Germain announces the signing of a partnership until June 2026 with the financial group Credit Financier Invest (CFI), a leader in online trading in North Africa and the Middle East. ⤵️

— Paris Saint-Germain (@PSG_English) January 26, 2024

CFI's partnership with PSG added to the firm's lineup of sporting alliances, including AC Milan, Sheffield United F.C., the Jordan Football Association, and the Lebanese Basketball Federation. Additionally, CFI collaborated with Spanish football legend Pep Guardiola as its global brand ambassador.